Categorii: Tot - marketing - business - training - sales

realizată de Anastacia Novikova 13 ani în urmă

331

ScrumGuides

The document outlines a comprehensive plan for enhancing sales, marketing, and business development activities. It includes strategies for discovering lead generation sources and creating a structured sales cycle with defined stages and roles.

ScrumGuides

SCRUMGuides

Business Development

Landing pages
Researching the sales channels
Bringing Outsourcers to AEE?
Checking Ukr outsourcing companies partners
Optimizing website for foreign customers of UA companies
Special offers?
eng translation
Providing a platform for event attendees to stay in touch
Special page with the trainings list & packages (visualization)
Demo Webinar
Free/discount demos of trainings for limited time
Create target groups for each training and their identification

Sales

Calls costs
CRM
Check events where its possible to sell trainings
Preparing a scheme for calling HR's or managers
Preparing an email for companies to send after the call and follow up
Discovering lead generation sources
Creation of the sales cycle
Selection of stages with roles (who leads the sale on each stage)

Marketing

Xing group
Selecting topics for discussion
Xing groupd creation
blog about event preparations
Twi updates schedule with each training/certification
InfoEvents schedule
FB communities updates with AEE info
Other LI groups search and AEE info publishing
Contests
Prepare 2 contests - appx mid august, beg. September
Linkedin group updates
Eng events portals
services – search, registration, submitting AGILEEE
Eng portals for partnership search
Other training portals research
DOU
Free column?
Paid ads?
TRN.com.ua
paid registration, check efficiency