Selecting a Topic and a Porpuse

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CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

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Draws from a general topic to a spicific one

Selecting a Topic and a Porpuse

IS

determined by...

Speaker's qualifications

The audience

The Occasion

The 1st step in speechmaking

SELECTING A TOPIC

WAYS OF SELECTING A SUBJECT

SUBJECTS YOU WANT TO KNOW

may include

global/national/local concerns

Strong beliefs/opinions

an already known topic but not so deeply

a brand new topic

SUBJECTS YOU KNOW A LOT ABOUT

could be

A topic drawn from personal knowledge or/and experience

AS

Unusual experience

Terrifying experience

The Brainstorming

REFERENCE RESEARCH

Browsing through dictionaries, encyclopedias, periodical database, etc

INTERNET RESEARCH

Connecting to a subject-based search engine

CLUSTERING

Organizing 9 categories into columns in order to make sublists

PROBLEMS AND PLANS

POLICIES

NATURAL PHENOMENA

PROCESSES

THINGS

EVENTS

PLACES

PEOPLE

PERSONAL INVENTORY

Making a quick inventory of

Interests

Beliefs

Skills

Hobbies

Experiences

SELECTING A PORPUSE

to INFORM

GOAL

To sell, advocate, or defend

to PERSUADE

Goal

To convey information

CLEARLY

INTERENSTINGLY

ACCURATELY

Act like a teacher, or lecturer