Categorii: Tot - market - strengths - weaknesses - reliability

realizată de Tudor Jitianu 12 ani în urmă

381

SWOT Marina

The analysis identifies key areas where the marina company can leverage opportunities and address threats. Opportunities lie in tapping into the private market, servicing older engines, securing global frame contracts, and enhancing their go-to-market strategies.

SWOT Marina

SWOT Marina

Go to Market

Manage Frame Contract with the Group
Migrate from offer to value proposition
Developp systematic relationship with engineering companies
More AMDs
Developp systematic account mgt. (multiple point contact tech, econ, dec, user)

Opportunities

Service old engines
Private market

Strength

?What does Eneria better than the competition
Global service network
Reliability
Brand name

Threats

? What does better the competition
Intermediary controlling the final account
Global Frame Contracts
Small growth
Small market

Weaknesses

Only one AMD
No multipoint contact
Missing 2 Stroke engine