Эмпирическое научное исследование
Type in the name of your organization and press Enter.
Метод эксперимента
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
исследовательский;
проверочный;
решающий
List the ways that you can reach your market segments. Examples include:
- Retail locations, your own or others
- Direct sales representatives
- Online presence
- Email, SMS and telephone calling
- Newsletters and leaflets
- Social media and word of mouth
- Shows and exhibitions
- Press coverage and reviews
- Advertising in newspapers, radio, television or specialist publications
Метод изучения объекта, когда исследователь активно воздействует на него путем создания искусственных условий, необходимых для выявления соответствующих свойств данного объекта
Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?
- Where is the best place for your target segment to find you?
- Where is the best place for you to find your target segment?
Метод измерения
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
Косвенное
Прямое
- What new staff will be needed?
- What skills and knowledge are needed?
- Will you be able to retrain existing staff?
- Can you recruit the right people?
- Are you expecting the investors to bring expertise and resources?
Add staff, knowledge or skills.
Действие, которое помогает найти числовое значение величины в принятых единицах
How will your facilities need to change to implement your plan?
Will you need new premises or changes to existing premises?
Add a facility.
Метод сравнения
If you win the investment or support that you need, where will you start?
Установление сходства и различия предметов и явлений действительности
What are the key points in the implementation of your plan? How will you know that you are making real progress?
Think about:
- Signing key agreements and contracts
- Appointing new staff
- Completing development and design work
- Events and campaigns
- First production
- First sales
- First press coverage and reviews
Add a milestone.
Метод описания
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
Составные части
стандартизация структуры материала;
определение терминов, их значения;
установка критериев;
переход к формализованному виду изложения;
сопоставление информации из разных источников
How will your balance sheet change as a result of this initiative?
- What new assets will you gain?
- What liabilities will you take on?
- How will the ownership of equity change?
Add a key point from the balance sheet forecast.
Качественное и количественное
How will your costs base change as a result of your initiatives? Think about:
- Changes in fixed costs and overheads
- Changes in variable costs with volume
- Changes in variable costs with better equipment, better processes or better product design
- Changes in materials costs with volume
Add a key point from the costs forecast.
Фиксирование в тексте результатов наблюдения и измерения объектов
How will sales increase as a result of your initiatives? Think about:
- Increased sales volume
- Increased average value of sales
- Increased sales to existing customers
- Opening up new markets and segments
Add a key point from the sales forecast.
Метод наблюдения
It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.
Виды
Научное и ненаучное
Add highlights of the return or repayment plan for investors. Consider:
- Equity ownership and rising value of equity
- Equity buy-back
- Other benefits, e.g. future stock options
- Repayment of capital
Отличительные признаки
целенаправленность;
фиксация результата;
системность
Add a sum-up of how this investment will be spent. Include:
- Purchasing assets
- Paying wages or overheads
- Buying stock and materials
- Investing in training or advisors
- Servicing loans
Это
Метод сбора информации путем изучения социального явления в его естественных условиях
Add a summary of how much is required and when.
Задачи
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
Основные
Получение научных фактов, их формирование связано с диалектической взаимодействием чувственного и рационального в ходе эмпирического познания
Add a key point about the opportunity that you are pursuing.
- What do you plan to do? What product or service will you offer?
- Why does it need doing?
- Why is there a gap in the market?
- Has it been tried before? What happened?
- Why are you best placed to pursue it?
Главная цель
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
Приращение новых знаний, открытие и обнаружение новых тенденций и закономерностей
С чем взаимосвязанно
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
С теоретическим исследованием
С которым они составляют целостную структуру научного познания
Summarise the value and the difference that your organization aims to create. Mission statements are more useful if they describe the difference that you want to make to your customer's lives, rather than what you want to achieve personally. Your mission statement should directly influence strategic decisions.
Что это
Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality
Научное познание окружающей действительности опытным путем, предполагающим взаимодействие с изучаемым предметом при помощи экспериментов и наблюдений