Cathay CRM Strategies

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Cathay CRM Strategies

3rd Pillar of CRM

Service Automation

Web Analytics

Google Firebase Software

Customer Self Service

Mobile App

Website

Automation Machine

Marketing Automation

Digital Marketing

Social Media Management

Facebook

Instagram

Youtube

2nd Pillar of CRM

Customer Development Strategy

Unbundling

Sell food and drink individually

Cross- Selling

Sell food combos to buy with movie tickets

Customer Retention Strategy

Positive Strategy

Change to win merch when customer purchase at least 2 tickets

Convenient

winners notified through email

show proof of ticket to claim reward

one for one ticket for first 500 Singtel customer every Saturday

value

can redeem every Saturday

Customer Acquisition Strategy

Word of Mouth

feedbacks on Google Review

4.2 Stars

Convenient location

Good Movie Experience

Comfortable Seats

Good Quality Audio System

Sales Promotion

Value Deal for Four

Free Merchandise

1st Pillar of CRM

Component of Costs

Monetary

no hidden charges

Physic

Performance Risk

movie trailers

Value Creation Strategy

Product Leadership

new flavoured popcorns

mala

matcha

automated machine

personalisation

quicker process

Operational Excellence

low prices

food combos

promotions

convenience

online booking

8 outlets

Market Segmentation Strategy

Psychographic

social class

platinum suite

standard cinema

Demographic

age group

children

senior citizens

adult