Drake's Mental Map

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Drake's Mental Map

Sports

Drake relationship with the raptors are so strong that he has a diamond-encrusted jacket valued at $747,000 with the raptors logo on it

Drake made songs that was dedicated to the raptors championship they were called "Omertà" and “Money in the Grave”

After Raptors won the championships last year Drake had limited time OVO shirts with collaboration with the raptors

Drake open up OVO athletics Center with the help of the raptors

Drake the partnership as an opportunity to link his brand with the Raptors

Drake was so involved with the raptors that he serve as the team’s global ambassador on September 30, 2013

Drake has a deep connection with the Toronto raptors

Investments

Houses and cars and other luxury items

In 2019 Drake also invested in NTWRK which is a mobile video platform that features original content, exclusive products, and celebrity hosts

In 2019 Drake invested into player's lounge which is an online gaming platform were players can compete for cash

In 2016 Drake invested in Madefire which delivers the most innovative mobile and tablet app with its rich catalog of new digital comics and Motion Book

Drake teams up with Canopy Growth to get into the cannabis business in 2019

In 2018 Drake invested into an Esports team called 100 thieves

OVO is a clothing brand that Drake founded back in 2014

Fans

Drake want to motivate his fans into doing what they want, he shows them this in his songs

Fans connect with his songs the most because for the most part he takes how we feel and puts into words and this gives a deeper connection with him and his fans

Drake has song that his fans can relate to

Drake would have meet up with his fan were they can take pictures and sign autographs

Drake has around 100 million fans on social media

Drake has a deep connection with his fans and he calls them team dizzy

Music

With music he can talk about his life and what his believes are

Drake makes music to entertain his followers

Drake got the idea to become an artist from a classmate of his when he went to school and his dad

Drake has 5 studio albums,3 Compilation albums, 6 Mix tape, and 133 singles

Drake first album is called The N Soundtrack and was released on August 6 2006

OVO fest is a large outdoor concert hosted by Drake in Toronto

Puts his music on lot of different streaming platforms so his fans can listen to them

Family

Drake has many issues with his dad but still cares for him

Drake kept his son a secret from his fans for his privacy and safety

Drake has a son named Adonis Graham

In some of Drakes song he talks about his family and how much he loves them and how grateful he is

He was raised by his mother in Forest Hill, an affluent and predominantly Jewish neighborhood in Toronto

Drakes parents divorced when he was only five