Категории: Все - percepción - marketing - estrategia - valor

по Mayra Lucia Vidal Crespo 5 лет назад

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Estrategia de fijación de precio Gestión Activa de su Mercado

La fijación de precios eficaz requiere una gestión activa del mercado y una estructura clara que considere el valor percibido por los consumidores. En lugar de centrarse únicamente en los costos, es crucial transformar la percepción del producto y las expectativas de precios, lo que puede influir en la disposición de los consumidores a pagar.

Estrategia de fijación de precio  Gestión Activa de su Mercado

Estrategia de fijación de precio Gestión Activa de su Mercado

Rivers have always been essential for human life and settlement. A source for drinking, the source of food, and a way to transfer goods from one place to another. They are essential in the environment of rainforest and wetlands.

Estructura

The Yangtze holds the title of Asia’s longest river. The Yangtze has a momentous place in China’s history and culture, providing some of the country’s most fertile land as well as some of its most artistically inspiring scenery.

Where the Mekong river runs, the land is incredibly verdant shaping one of the richest areas of biodiversity on the planet. Thousands of species call its shores and waters home. Long an essential trade route the Mekong passes through, or close to, some of the region’s most important cities, including Vientiane, Phnom Penh and Saigon.

Medida de valor

The Mekong is a trans-boundary river in Southeast Asia. Its estimated length is 4,350 km.

From the Tibetan Plateau, the river runs through China's Yunnan Province, Myanmar, Laos, Thailand, Cambodia, and Vietnam.
The Mekong rises as the Za Qu and soon becomes known as the Lancang (Lantsang) in the 'Three Rivers Source Area' on the Tibetan Plateau in the Sanjiangyuan National Nature Reserve. It approaches and empties into the sea through the Mekong Delta. Tributaries: Nam Khan, Tha, Nam Ou, Mun, Tonle Sap, Kok, Ruak.

Son las unidades a las que se aplica el precio

Mekong River flows through 6 countries. Type them in.

Cobro por horas, días o meses

Vallas de segmentación

The Yangtze or Yangzi is the longest river in Asia and the longest in the world to flow entirely within one country (Qinghai, Tibet, Yunnan, Sichuan, Chongqing, Hubei, Hunan, Jiangxi, Anhui, Jiangsu, Shanghai provinces). It rises in the northern part of the Tibetan Plateau and flows 6,300 km in a generally easterly direction to the East China Sea.

Tributaries: Yalong, Min, Tuo, Jialing, Han, Wu, Yuan, Zi, Xiang, Gan, Huangpu.
In mid-2014, the Chinese government announced it was building a multi-tier transport network, comprising railways, roads, and airports, to create a new economic belt alongside the river.

Criterios que deben satisfacer los consumidores para poder optar a los descuentos

The grain produced in the Yangtze River Basin, 70% of which is rice, is enough for half of the nation?

Search for other interesting facts about this river and add them here.

Ejemplo Sanitas Internacional https://www.youtube.com/watch?v=OcbFUfIs1qY

Proceso de fijación de precios

The Volga is the longest river in Europe. The waters of the Volga are used to irrigate the steppe regions of southern Russia. Because of its importance in the country, the Volga has mythological status in Russia, and many iconic sites are found along its banks

The Danube is the second-longest river in Europe. Travelers can experience many of the river's sights by embarking on a cruise along its waterways. Danube River Cruises, which are offered by Viking Cruises, typically stop in Cologne, Budapest, Nuremberg, Belgrade and Krems. Following the river is a way to experience several Eastern European cities in one trip. Famous monuments, such as the Hungarian Parliament, have been erected on its coast.

Opciones
Fijación de precios neutros

Decisión estratégica: consistente en no utilizar el precio para obtener cuota de mercado, al tiempo que no se permite que el precio limite la cuota

Precios de penetración

Fijar un precio lo suficientemente bajo para atraer y conservar clientela o atraer clientela a la que sirve un coste inferior al diferencial de precios utilizado para atraer.

Descremar el mercado

Diseñada para conseguir márgenes elevados renunciando a un elevado volumen de ventas.

Evaluar riesgos

The Danube is located in Central and Eastern Europe.
The Danube flows through 10 countries, more than any other river in the world. Originating in the Black Forest in Germany, the Danube flows southeast for 2,850 km, passing through or bordering Austria, Slovakia, Hungary, Croatia, Serbia, Romania, Bulgaria, Moldova and Ukraine before draining into the Black Sea. The mouth of the Danube is the Danube Delta. The greater part of the Danube Delta lies in Romania, with a small part in Ukraine (Odessa Oblast).
Tributaries :Iller, Lech, Altmühl, Naab, Regen, Isar, Inn, Ilz, Enns, Morava, Rába, Váh, Hron, Ipeľ, Sió, Dráva, Vuka, Tisza, Sava, Tamiš, Great Morava, Mlava, Karaş, Jiu, Iskar, Olt, Osam, Argeș, Ialomița, Siret, Prut.

Da respuesta y eleva el coste de administración

Ofertas flexibles

Política de precios fijos

Gestión centralizada

Danube River flows through 9 countries in Europe. Type them in.

Cuando se aplica la política

Cuando se formula la política

Formas de evaluar la fijación de precios

The Volga is the longest river in Europe with a catchment area of 1,350,000 square km.
Eleven of the twenty largest cities of Russia, including the capital, Moscow, are located in the Volga's drainage basin. Rising in the Valdai Hills 225 meters above sea level northwest of Moscow and about 320 km southeast of Saint Petersburg, the Volga heads east past Lake Sterzh, Tver, Dubna, Rybinsk, Yaroslavl, Nizhny Novgorod, and Kazan. From there it turns south, flows past Ulyanovsk, Tolyatti, Samara, Saratov, and Volgograd, and discharges into the Caspian Sea.
Tributaries: Kama, Oka, Vetluga, and Sura. The Volga Delta has a length of about 160 kilometers and includes as many as 500 channels and smaller rivers.

Recompensa al cliente por valorar aspectos de la marca
Incentivos en los vendedores para justificar los precios al consumidor
Integra toda la información relevante, incluyendo los precios que exigirán otros consumidores

Try to state the length either in miles or in kilometers.

Fomenta el sistema las decisiones de fijación activa de precios para explotar las oportunidades

Volga flows through 11 out of the 20 most important cities in Russia. Type in a couple of these cities.

Generar una estrategia de precios

North America
In the 18th century, the river was the primary western boundary of the young United States, and since the country's expansion westward, the Mississippi River has been widely considered a convenient dividing line between the Eastern, Southern, Midwestern United States, and the Western United States.

South America

Amazon River, the greatest river of South America and the largest drainage system in the world in terms of the volume of its flow and the area of its basin.

Estrategia de marketing en función del valor
Las “cinco ces” del marketing en función del valor

Comprender que se necesita un valor sostenible

Capturar el valor con las unidades de medida y las vallas de segmentación de precios adecuadas

Convencer a los consumidores de que tienen que pagar por el valor que reciben

Comunicar el valor que se crea

Desarrollar el mensaje sobre el valor asociado a ventajas

Aspectos intangibles

Aspectos tangibles

Crear valor: servicios para convertir las capacidades técnicas en ventajas para el consumidor

Valor determinado por algo más que el producto o servicio central que se vende

Servicios complementarios

Paquete de acceso

Necesario para extraer el valor potencial

Paquete de información

Consiste en coordinar la gestión de ese "todo lo demás"
El vendedor cree que el riesgo asociado a los costes inesperados es inferior a lo que cree el cliente
Los costes pueden variar de forma que los consumidores no tienen la capacidad de predecir o controlar
Maximizar la capacidad de determinar los precios de forma rentable

A tributary, also called an affluent, is a stream or river that flows into and joins a main river. The place where the tributary and the main river meet is called a confluence.
Name as much tributaries as you can.

Coordinar las decisiones competitivas relacionadas entre sí.

Its source is Lake Itasca in northern Minnesota and it flows generally south for 2,320 miles (3,730 km) to the Mississippi River Delta in the Gulf of Mexico.

The main stem is entirely within the United States. Tributaries - St. Croix River, Wisconsin River, Rock River, Illinois River, Kaskaskia River, Ohio River, Minnesota River, Des Moines River, Missouri River, White River, Arkansas River.

The river either borders or passes through the states of Minnesota, Wisconsin, Iowa, Illinois, Missouri, Kentucky, Tennessee, Arkansas, Mississippi, and Louisiana.

Marketing

Financieras

Gestión estratégica inicial

Pasar de las unidades de coste $$ a unidades de valor (Percepción)
Cambian la disponibilidad a pagar

Las alternativas de compra

La expectativas de precios

Cambiar la percepción del producto por parte del consumidor