Lime's Hotel - Room service provider
Customer
Most people use the internet regularly, which is where they can spot Lime's Hotel ads. They can also find out about our hotel when searching for hotels to stay in where we are located or see an ad in the area.
Our use of local advertising is beneficial because we can spend less money. This would make our hotel well known locally.
Lime's Hotel appeals to them because many middle class tourists want to stay in a hotel that is not too expensive or cheap so they know they are receiving quality service. Tourists often like to be offered services they don't usually have because they are want a new experience in a new area, which Lime's Hotel provides.
Within the hotels with a similar target audience, Lime's Hotel provides a slightly lower pricing and excitement for guests, advantaging us.
Lime's Hotel offers quality service through our rooms and many other services. Our hotel is not too fancy so that our pricing is relatively low.
Lime's Hotel customers consists mainly of middle class tourists.
Competition
Lime's Hotel differentiates from other hotels by putting the guest's needs and the goal guests to have an amazing experience over anything. We value finding out what guests want and we provide it.
Our focus on customer experience and being innovative does make us competitive.
To stay ahead of the competition, Lime's Hotel invests in being innovative, the latest technologies, and new services so that our customers can have new experiences.
There are many competitors to Lime's Hotel that offer a similar hotel service.
Lime's Hotel is not very competitive in the pricing as it is around average or in elegance and special features. Lime's Hotel is in the middle, which both advantages us by giving us customers who want something in the middle and disadvantages us by eliminating our ability to promote one thing (for ex. cheap prices or elegance).
Some hotels that have a similar target audience as Lime's Hotel may be more competitive because they are well known, like Hilton. Since Hilton is a popular hotel chain, people are more likely to stay there compared to an unknown hotel.
Some of these competitors have different target audiences. Certain hotels have cheaper prices and others are expensive and extremely fancy.
Promotion
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From the advertisements people will be persuaded to stay at Lime's Hotel for an enjoyable experience at a good price point.
The advertisements will be visually simple and elegant. They will show a green logo of a hotel and a room that
Ads will be located in the nearby airport and bus stops because visitors coming in who may be looking for a hotel to stay in can be persuaded to choose Lime's Hotel. The hotel will also be promoted through ads on websites to reach a larger audience.
Lime's Hotel will have advertisements that give potential customers
The advertisements will be made to target our target audience, middle class families by advertising a comfortable hotel at a good price.
Place
If Lime's Hotel were to start franchising, other locations would also be in semi popular tourist destinations.
Lime's Hotel is located at a fairly popular tourist destination so that there is a large demand for our service. The destination is also not extremely popular so there is less competition.
Price
Price fits target audience of middle class customers who want to stay at a fancy but not too expensive hotel.
Price is $85-$95, priced around the average hotel, lower if considering the level of service we provide.
Price correlates with the level of service that Lime's Hotel provides
The average hotel price is around $100, which means our slightly lower price gives an advantage
Image of excellent service at a reasonable price
Product
Image of comfortable hotel for a pleasant experience
Other services offered include: breakfast, a pool, and room service
Provides comfortable rooms for a temporary stay. Rooms may differ in number of beds and placement of furniture.
