Online Food Advertising
Negative influence of the Internet
perception of a normal diet
food preference
increased fast-food consumption
part of youth culture
no or limited parental supervision
Internet is less regulated than TV commercials
personalized (preference based) advertising
Talking to kids about advertising
Start young
Explain how advertising works
Help your children spot ads around them
Point out the tricks of the trade
Explain how marketers target young people
Separate media and merchandising
ADVERTISING
food industry spends more than $37 billion a year to advertise food products
$12 billion a year is spent on marketing to children
children see an estimated 111 advertisements for food per week
OR, 6,000 ads per year, on social websites when such as Facebook, Instagram, Snapchat, Twitter and YouTube
