Категории: Все - books - consumer - goals

по Len Kwok 5 лет назад

152

Our typical customer

The typical customer profile is characterized by a balanced gender distribution, with a significant portion of individuals falling within the 35 to 54 age range. These customers are frequent readers with a strong preference for non-fiction and financial literature.

Our typical customer

Our typical customer

Consumer Prefences

Reads frequently
financial books
non fiction books
Influenced by brand name

Assertive

Self assured

High intellect

High curiousity

Age & Gender

34% men

26%

35- 44 years old

29%

66% women
35-44 years old

33%

45 -54 years old

27%

Highly trusting

Highly Active

Highly cautious

Highly adventurous

High conscientiousness

Individuals who score high set high goals for themselves and work hard to achieve them.