Plan a course (1)

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Administração de Marketing

Type in the title of your course.

Determinação de preço. Etapas:

Select methods and tools according to

• the size of the class
• the course goals

Etapas

Preço valor recebido

Preço retorno alvo

Preço mark up

Características singulares = teto preço

Preço concorrentes = orientação

Custos determinam o piso preço

A DETERMINAÇÃO DO PREÇO

The evaluation must go hand-in-hand with course goals in order to achieve them and also help students to improve their skills.

Also, assignments and homework need to reflect and help achieve course goals.

Análise custos, preço e oferta dos concorrentes

These can be partial - short evaluations after each segment of the course - or final - a final exam which will assess all the knowledge aquired during the school year at once.

seleção preço final

método determinação preços

Objetivo

Decide if you want the assignments completed during the year to represent 1/3 of the final grade.

custos

Custo alvo

Curva de aprendizagem

TETO,PISO, retorno justo

demanda

Curva de demanda

Tópico principal

Subtópico

3. Structure of the course

Arrange the topics in a logical order.

Discuss how and why you have organized the material in a particular way.

This will help students to see the connections between topics.

Choose the stucture you want to use

1. Chronological - you can organize the topics according to a theme or storyline.
2. Topical order - involves taking the topic of your speech and dividing it into several subtopics. The subtopics are related to the topic they branch out from.
3. Survey-oriented - this type of course structure is briefly treating the main topics of a broad field of knowledge.
4. A process-oriented syllabus focuses on the skills and processes involved in learning.

Add details

PREÇO

Select the major topics and determine the order in which you will teach them.

PERCEPÇÃO DE PREÇO

PREÇO X QUALIDADE

Valor

Que o consumidor se dispõe a pagar

Real do produto

Consumidores

Preço usual com desconto

Preço padrão

“ Preço justo”

Como as empresas determinam

Psicologia do consumidor e a determinação de preço

Recursos on-line

Pontos de vendas

Boca a boca

Propagandas

Experiências anteriores

Tecnologia

You can change your initial list of topics. You can add more material or interesting facts on the subject if your time allows it.

You can even add to the list some movies that are worth watching and will help you to achieve your goal.

ambos podem

Negociar preços on-line

vendedores

Ofertas personalizadas

Preços especiais

Clientes

Comparar preços

Fim Séc XIX

Select the main topics to be covered. To obtain an initial list of course topics, search in current textbooks or in the current literature.

Consumidores X Varejista X Fabricante

determinante na escolha do que comprar

Fatores

Determine the goals of the course.
Having these course goals in mind will then help you make decisions about which content to include and what kind of assignments and exams are appropriate.

Consider the following questions:

• What you want your students to remember from your course?
• What skills should students gain in this course?
• How does this course relate to other courses in the discipline?

ambientes

concorrentes

clientes

Empresa

Estratégia de marketing

Posicionamento das marcas

Mercados alvos