PRINCIPIOS CORPORATIVOS
Type in the name of your organization and press Enter.
LAS COMUNICACIONES
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
formales
informales
List the ways that you can reach your market segments. Examples include:
- Retail locations, your own or others
- Direct sales representatives
- Online presence
- Email, SMS and telephone calling
- Newsletters and leaflets
- Social media and word of mouth
- Shows and exhibitions
- Press coverage and reviews
- Advertising in newspapers, radio, television or specialist publications
Las que trasmiten y refuerzan los valores que soportan la cultura de una organización.
ELEMENTOS DE LA CULTURA CORPORATIVA
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
DIRECCIONAMIENTO ESTRATÉGICO
LOS FUNDADORES
ESTRUCTURAS
What new processes will you need to establish? Do you need to change existing processes?
Processes include:
- Leadership and strategy
- Design and development
- Production & delivery
- Marketing and sales
- Financial and administrative
- Customer service and support
Add a process.
VALORES Y CREENCIAS COMPARTIDAS
SISTEMA DE APOYO
SISTEMA DE RECONOCIMIENTO Y RECOMPENSA
What new equipment and tools will you need? Will you replace old ones, or extend your capacity?
Add capital equipment.
ESTILOS DE DIRECCIÓN
AUTONOMÍA INDIVIDUAL
How will your facilities need to change to implement your plan?
Will you need new premises or changes to existing premises?
Add a facility.
ESTILOS DE ADMINISTRACIÓN
If you win the investment or support that you need, where will you start?
PERMISIVO
INTEGRADOR
- What are the next steps in your plan?
- If you win support, where will you begin?
- If you don't, what is your backup plan?
Add the next step.
AUTOCRATICO
DEMOCRÁTICO
What are the key points in the implementation of your plan? How will you know that you are making real progress?
Think about:
- Signing key agreements and contracts
- Appointing new staff
- Completing development and design work
- Events and campaigns
- First production
- First sales
- First press coverage and reviews
Add a milestone.
CULTURA FORMATIVA
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
El estilo de dirección: Peter y Waterman en sus estudios de empresas estadounidenses encontraron que el liderazgo de la alta gerencia de una empresa marca una clara diferenciación en el éxito o fracaso de la gestión empresarial.
FACTORES
SON
How will sales increase as a result of your initiatives? Think about:
- Increased sales volume
- Increased average value of sales
- Increased sales to existing customers
- Opening up new markets and segments
Add a key point from the sales forecast.
Los fundadores: las empresas inician su desarrollo alrededor de los valores de sus fundadores por ejemplo: Carvajal, Bavaria, Coltejer y Fabricato
CULTURA ORGANIZACIONAL
It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.
ES
Es la manera como las organizaciones hacen las cosas, como establecen prioridades y dan importancia a las diferentes tareas empresariales, además de incluir lo que es importante para la empresa.
COMPORTAMIENTOS DE LOS GERENTES
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
SON TRES
La manera como los gerentes se comportan y la consistencia de esos comportamientos.
las cosas a las que se le ponen atención y aquellas que se rechazan.
como los gerentes reaccionan a situaciones criticas o a crisis de la organización
What market position are you aiming at?
Think about:
- What segment you target
- How you compete
- Your 'brand values' - what you are known for
- Your visibility in the market
- How your competitors regard you
- How your positioning needs to change
SE AFIRMA
Edgar H SCHEIN afirma que existen tres conceptos de gran influencia sobre la cultura de una organización:
CARACTERISTICAS
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
FILOSOFIA
DEFINICION
AFIANZAMIENTO
HABILIDAD
MOTIVACION
VALORES
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
COMPETITIVIDAD
TALENTO HUMANO
Add some information about your successes and achievements. Think about:
- Significant orders placed
- High profile customers you have won
- Innovative 'firsts'
- Case studies
- Awards, endorsements and recognition
- Accreditation, such as certification to ISO standards
- Patents and rights held
RENTABILIDAD
CALIDAD
Add some information about important partnerships. Think about:
- Organisations you have partnered with
- The strategic advantages of relationships
- What dependencies you have on other partners
- Participation in industry associations
- Independent professional advisors and coaches
ETICA
COMPROMISO
Who are the key members of your management team, and what are their skills and experience?
En las organizaciones, los valores se concretan en propósitos, los propósitos en metas y las metas en objetivos, formando así una jerarquía. ( La estrategia de una organización se basa generalmente en la satisfacción de esa jerarquía de valores, propósitos, metas y objetivos organizacionales
CREENCIAS
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
SON MÉTODOS LOS CUALES PERMITEN LA COMUNICACIÓN PARA HACER REALIDAD LOS VALORES, PROPÓSITOS, METAS Y OBJETIVOS
CRECIMIENTO ECONOMICO Y DE CALIDAD
CALIDAD EN EL SISTEMA DE ATENCIÓN AL CLIENTE
IMPORTANCIA DE LAS PERSONA
TRABAJO BIEN HECHO
SER EL MEJOR
SE SOPORTA EN:
Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality
VISION
OBJETIVOS CORPORATIVOS
MISION
