Категории: Все - coding - design - sampling - surveys

по he nian 15 лет назад

1486

Questionnaire survey

Conducting questionnaire surveys involves a comprehensive process to ensure accurate and reliable results. A pilot survey is often necessary to estimate response rates and test various elements such as question sequencing, fieldwork arrangements, and the layout of the questionnaire.

Questionnaire survey

Questionnaire surveys

questionnaire-based interviewing

validity of questionnar surveys

repeat interviews
ask the same question twice
include 'dummy' categories

types of questionnaire survey

organisation surveys
captive group surveys
customer/vistor on-site intercept surveys
e-surveys
street/quota intercept surveys
quota sampling
houdehold surveys
omnibus surveys

merits of the questionnairs survey method

merits of questionnaire surveys

questionnare design

measuring attitudes and opinions
wording of questions
open- ended and pre-coded questions
ordering of questions
introductory remarks
filters
layout
types of information
attitudes and motivations
activeties and behaviour
respondents characteristics
research problems and information requirements

coding of questionnaire responses

recording coded information
open-ened questions
pre-coded questions

conductiong a pilot survey

estimatinginterview or questionnaire completion time
testing analysis procedures
estimating response rate
training and testing fieldworkers
testing fieldwork arrangements
gaining familiarity with respondents
testing questionnaire layout
testing question sequencing
testing questionnarie wording

interviewer completon versus respondent completion

the nature of questionnaire surveys