APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIALENTERPRISE

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APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE

The authentication of the real state and properties of analyzable object

exposure of changes in consisting of object of the sentinel meausing

accounts of their influence

development of recommendations in relation to the improvement of this state

establishment of basic factors wich caused these changes

The economic system in Ukraine and competition relations

needs

the decision of taks

for example

the question of diagnostics of enterprise´s marketing activity.

The unique approach to diagnostic activity of enterprise

is confirmated

by the fact

the determination of current status of subject of economic activity depends

on working of

procedures

recommendations

directed on

the improvement of this state or warning of unfortunate events for its functioning.

plan package

Exist

scientific works of domestic scientists

devoted to

Estimation of the state of economic subjects in conditions of incomplete information

with the intention of exposure

perspective directions of their decision.

problems