Kategorier: Alla - generation - travel - experience - social media

av Magaly Jimenez för 9 årar sedan

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Concept Map

The research investigates how the image of a destination impacts the travel choices made by Generation Y, individuals born between 1980 and 1999. This demographic is often influenced by various factors including online social media platforms such as YouTube, Instagram, and Facebook, where travel bloggers and videos shape their perceptions.

Concept Map

The purpose of this research is to examine the relation between destination image and Generation Y choice of destination. How does destination image influence consumer choice?

Reasons to Travel

Online Social Media
Travel Bloggers
YouTube Videos
Social Media

Instagram

Twitter

Facebook

Celebrate
Life Events

Babymoon

Honeymoon

Destination Weddings

Same Sex Weddings

Opposite Sex weddings

Music Festivities

Ultra Music Festival

Coachella

Graduation

Birthdays

Experience
Food Tasting
Wine Tasting

Out of the US

Italy

Spain

France

US

California

Adventures
Learn
History

Generation Y

Education
College

Senior

Junior

Sophmore

Freshmen

Race
Asian
Hispanio
Black
White
Gender
Other
Male
Female
Years Born
1980-1999