COPY_Connect marketing - maximising customer growth

Mer av detta

THRIFT SHOP finish

av JOSEPHINE SATRIADI JOSEPHINE SATRIADI

Life Design

av Mirika Gray

MANAGEMENT OF STRATEGY

av shamim samsuddin

Biznes Plan

av Janusz Krawczak

Connect - maximising customer growth

Lead nurturing

Execution platforms

Face-to-face

Phone

Direct mail

Special reports

Press releases

Article emails with links

Newsletters

Parental information

Online presence

whyri.com.au

whysre.com.au

Other literature to encourage SRE enrolment

Flyers

SRE info packs

Memberships

SRE supporters and advocates

My Connect

Relationships

ICCOREIS

Education Departments

Youthworks donors

Parents/Guardians of students

State School principals

MST

SRE coordinators & teachers

SRE providers

Sales team

Customer lists

Tailor customer lists

Church - Youth Ministers

Church - Children's Ministers

Church - Senior Ministers

Independent Schools

State Schools

SRE & RI

More contacts on CRM

Upload MST's contacts

Upload all SRE providers

Upload all Think Faith members (200+)

Upload all My Connect members (3800+)

Upload all buyers - webstore/phone/email/fax

Profit leaks

Free delivery for orders over $X

High print/postage costs

Discounts to trade and highly-valued customers

Pricing

Product delivery

Couriers v Australia Post

80/20 Principle

Lead generation

Cold calling

Send promo pack

Follow-up email

Clear value proposition

Increasing contacts in the CRM

Sourcing key contacts for each organisation

Strategy for each call (poor petitioning can do more damage than good)

Targeted lists

Potential customers

Lapsed customers

New market checklist

Referrals

Trade customers

Current partners

Alliances

Existing clients

In-store promotions

Events

Trade events

Webinars

Seminars

Workshops

Conferences

Strong customer service

Ability to calm customers

Across Connect roll-out dates

Increasing conversion rates

7-day follow-up to initial email enquiries

24-hour response to customer enquiries

Emails

Voicemails

Prioritise orders of top-buying customer

Good product knowledge

Online marketing

Research

Customer feedback

Strong online presence

Social media

Pinterest

Instagram

LinkedIn

Twitter

Facebook

Quality content

Podcasts

Information

Training events

Tutorials

Special reports (i.e. Ed Dept reports)

Product reviews

Articles

EDM/email marketing

Education (growing product knowledge)

Sales follow up

Relationship building

Website

Strong SEO structure

Opt-in page / sign up forms

Product descriptions

Content

Graphic design

Page loading speed

Testimonials

Usability

Robust search tool

Advertising

SMS notifications

Advetorials

Sponsorships

Unique Selling Proposition

Strong proposition / persuavive

Must be one the competition cannot or does not offer (unique offer)

"Buy this product, for this specific benefit."

Print advertising

YW newsletters

CEP catalogue

School newsletters

College yearbooks

Denominational newspapers

Clear call to action

Online advertising

Organic advertising

Paid advertising

Banner Advertising

Site targeted, eg. sydneyanglicans.net

Online advertising brokers

Beacon Ads

Adbrite

PPC

MSN

Yahoo

Bing Ads

Google Adwords