DIFFERENCES BETWEEN BRITISH AND AMERICAN ENGLISH

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Where to next?

Where to next?

SCAMPER is best used alongside other creativity techniques, as it is only one way to generate new ideas.

Once you have gathered enough ideas, you can review them and focus on a few promising ones.

Download,
Print your mind map
or Share it with your colleagues.

IN THE BRITISH THE COLLETIVE PRONOUNS ARE USED IN PLURAL AND SINGULAR, BUT THEY ARE USED MORE IN PLURAL

MY TEAM ARE WINNING

THE BRITISH USE THE PERFECT PRETERITE TO SAY SOMETHING THAT HAS HAPPENED

I´VE EATEN TOO MUCH

Add some ideas based on eliminating 'DIFFERENCES BETWEEN BRITISH AND AMERICAN ENGLISH'.

• What would people do if 'DIFFERENCES BETWEEN BRITISH AND AMERICAN ENGLISH' did not exist?
• What would be the effect on existing users or customers if it disappeared?
• What would happen if you took out its best parts? Could the remainder achieve anything?
• Could you remove a part of its purpose or reason?

I¨VE ATEN TOO MUCH

DIFFERENCES BETWEEN BRITISH AND AMERICAN ENGLISH

Begin by typing in the name of your existing product or service

This is your starting point for new ideas. You will need to know it well enough to think about ways that it could be changed or used differently.

BRITISH

THE LETTER "T" IS PRONOUNCED AS A "D"

Subtopic

AMERICAN COLLECTIVE PRONOUNS ALWAYS GO IN SINGULAR

MY TEAM IS WINNING

THE LETTER "R" IS PRONOUNCED AT THE END OF THE WORDS

AMERICANS USE THE SIMPLE PERFECT PRETERITE TO DESCRIBE SOMETHING HAPPENED

I ATE TOO MUCH

Add some ideas based on using 'DIFFERENCES BETWEEN BRITISH AND AMERICAN ENGLISH' for a completely different purpose.

• Where could 'DIFFERENCES BETWEEN BRITISH AND AMERICAN ENGLISH' be misused? Could you change it so it works there?
• What would it be least suited for? What changes would be needed to make it work there?
• Could it be mistaken for something else? What would happen then?

ARE WRITTEN DIFERENTLY

AMERICAN - COLOR

BRITISH - COLOR

Add some ideas based on modifying 'DIFFERENCES BETWEEN BRITISH AND AMERICAN ENGLISH'.

• How could you change the appearance of 'DIFFERENCES BETWEEN BRITISH AND AMERICAN ENGLISH'?
• How could you make it less effective? What happens if you do the opposite?
• What would happen if you made it ten times bigger, smaller, longer, shorter, cheaper or more expensive?
• What would happen if you changed its weakest or strongest parts?

AMERICAN

THE LETTER "R" NOT PRONOUNCED AT THE EN OF THE WORDS

THE LETTER "T" IS CLEARLY PRONOUNCED