av Rosalynn Dodd för 10 årar sedan
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New Narrative
- Use metaphors
- People empathize with one person better than many
- Make it personal - need to know how THEY are affected
- Narrative + emotion = action
- Narratives capable of mobilizing people need to be framed in a manner that reinforces the values and beliefs people already have
- empower people to make change
Context-based goals build authenticity around information; build trust with the audience; and makes goals measurable and comparable.