EMSL - RD

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EMSL - RD

Leadership

GROW coaching

Transparency

Advocacy

Communications

New Narrative

New Narrative

- Use metaphors

- People empathize with one person better than many

- Make it personal - need to know how THEY are affected

- Narrative + emotion = action

- Narratives capable of mobilizing people need to be framed in a manner that reinforces the values and beliefs people already have

- empower people to make change

Context-Based Goals

Context-based goals build authenticity around information; build trust with the audience; and makes goals measurable and comparable.

Vision

Capstone

b corp impact +/-?

Strategy

Brand

Global Context