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When a school website has a well-defined purpose, both presentation and organization, they are more likely to please visitors, in this case families.
With regard to the functionality of the school web portal, there are three types of trends.
3. The website has a more communicative purpose and establishes different communication mechanisms, especially through various Web 2.0 resources.
2. This virtual space is primarily oriented towards the commercial development or marketing of the school, sometimes showing a partial image.
1. The design of the websites aims to collect and display as many content as possible.
In terms of design, for Colás Elizalde (2019), the pages of these educational institutions must adequately structure the content and offer an optimal quality of multimedia elements.
Shows the basic elements that the educational institution offers to families and students.