av Nathan James för 1 år sedan
143
Mer av detta
assigning unpleasant job tasks
Reprimanding in front of others
Days off without pay
lieu time off
Raises, bonuses
acknowledgement
Development opportunities
independence
Group needs to be told what to do
Members don’t value each other
All members know what has to be done
True teamwork effort
how to do it
Members really like the job and know
This is when the person or group in charged and Gives little or no direction, nor motivation to team members, advice is offered only if asked and no one seems to be in charge.
Members don’t like each other
Group is not interested (lazy)
More time
Members are interested
This is when the person or group in charged and supports teamwork, asks before tells, all members are involved but leader has final say.
Pros
Members don’t know each other
Little time
Members don’t know how to do the job
Cons
Members want variety
Trying to team build
Members know how to do the job
This is when the person or group in charged and is not open to new ideas “It’s my way, or the highway!” and Tells others what to do.
Target
In the short term, you won’t feel as much stress when your bills arrive. In the long term, you may find yourself heading for a more secure financial future.
Trim
BE REALISTIC
Cutting back is usually a better place to start than completely cutting out.
Track
Once you start tracking, you may be surprised to find you spend hundreds of dollars a month on eating out or other flexible expenses.
Mandatory gov’t and any voluntary amounts taken off of your gross pay.
Get paid a set amount per hour. If any O/T you will get paid extra
Get paid for every item you make. The more you make, the more money you get.
Get paid the same amount every pay not paid for any O/T
Consumers
Target markets can be segmented in two ways
Life style
Demographics
Competition
Indirect competition
The options are not directly related to each other.
For example with 15 dollars in your pocket you can ether -
Go get quick pizza
Go get snacks from the 5 conners gas station
Go watch the new avatar Movie
Direct competition
Very similar products addressing the same need
GMC vs Chevrolet
Apple vs Samsung
Bauer vs CCM
Competitive Market
The competitive market is when multiple producers compete with each other to satisfy the wants and needs of a large number of consumers that want the same thing. i.e. Soda companies like Pepsi, Coke, Root Beer and Dr. Pepper are all competing for customers that want soda.
Benefits
Technology Advancements
Product Improvements
Increased Productivity
Better Prices
Alternative Choices – i.e. bad service
Increased Selection
Promotion
Telemarketing
personal selling over the phone, fax
Personal Selling
tries to persuade customer to buy
salespeople (High stress)
expensive to keep good
person to person
Price
- if the demand is high, people will be willing to pay more
- Price of a product will often be determined by the quantity demanded
Price Strategies
What competitors are selling their products for
What image to project
Reflect what a customer is willing to pay
Place
Place Strategies
Where a product is to be distributed
This is Important because if your trying to sell winter gear and you are selling it in Florida you won't have very good sales but if you sell it in Alberta or any where more north you will get better sales.
Location for stores?
Product
Packaging
Packaging Strategies
attract attention of consumers
info printed on the container
protection of the product
design of the container
container or wrapper for a product
Colour also plays a big part emotional because some colour make you feel different then others.
Colour plays a huge part in branding and it will attract certain people biased on how you use each one. i.e. Warm Colours send an outgoing, energetic message and Cool Colours are calmer and more reserved.
Six to eight words in a slogan
A short catchy phrase to keep customer hooked on to company/business
A business combines their name with a symbol of their own
A word, or group of words, to distinguish a businesses product from its competitors
Revenue - Expenses Net income (loss)
When your Expenses are Greater than your Revenues
Profit is when your Revenue are greater then your costs, expenses, to run the business.
Money already paid
Money you pay to be able to run a business
Money earned from performing a service or selling goods.
A = L - OE
Two fundamental Roles in Marketing
To manage a business’s brand or brands
To sell what a business makes
The difference between what you own and what you owe.
Net worth (What's left over)
Accounts Payable
The money a business owes another business for a good or service.
Money owed that haven't paid yet
Accounts reciveable
Money for which Your company has made but haven't got yet.
Anything worth a dollar value
1 Period in Time
Left side = Right side
ONLY 4 $$$$
