Kategorier: Alla - marketing - loyalty - pricing - promotion

av Norihisa Ishida för 22 dagar sedan

21

Our Status Overview Note: Nov.6,2024

The document provides a comprehensive overview of several key aspects related to the booking and marketing strategies for a hotel. It highlights the importance of direct online bookings and the various promotional activities employed to attract customers, such as time sales, annual events, weekly electronic direct mails (

Our Status Overview
Note: Nov.6,2024

② Member Enrollment

Hotel Onsite

Upon Check In / Non Direct Booking Guest
Upon Banquet Use
Upon Restaurant Use

Online Enrollment upon booking

① BE CV

Direct Bookig =Online Booking Engine CV contrinutors

Loyalty

Loyalty Strategy

Benefit Strcture

Promotion
Hotel・Marketing・CRM

Hotel Promotion Compilation

Annual Event

Time Sale

Seasonal Promotion

Weekly eDM

Segmented DBM

Pricing
RM

Promotional Pricing

Rate Parity Compliance

Member Discount Discount Policy Compliance

BE PV
CRM

Line

eDM

Hotel

Hotel Web PV

Marketing

Member Web PV

Brand Web PV

Marketing Funnel

サブトピック

CV Break Down

15%
Non Member: Not enroll and book
85%
New Member:Enroll and Book
Existing Member:Log in and Book

Our Status Overview Note: Nov.6,2024