Persuasive techniques

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Persuasive techniques

Example of Objectiveness vs Subjectiveness Over the winter break, I had a hockey tournament and just played lots of hockey in general. After hockey was shut down, I went to see my friends on New Year. Over the winter break, I had a hockey tournament in which we won and just played lots of hockey in general, which was helping me stay sane. After hockey was shut down, I went to see my friends on new years which was very fun because I can’t see them too often

Objective vs Subjective

Objective language Objective language is simply stating all the facts in an argument, article, etc... Subjective language To be subjective is opposite of objective, being subjective is being opinionated in an article, argument, etc...

Logical fallacies

10 logical fallacies include : 1. Red herring 2. False dilema 3. Bandwagon 4. Scare tactic 5. Appeal to emotions 6. Appeal to the people 7. False cause 8. Ad hominem 9. Hasty generalization 10. Traditional wisdom

Logical fallacies are manipulations and lies in advertising

Demographics

Demographics are important to help advertisers reach their target audience.

Demographics are how you group populations into categories, Some common demographics are, Age, Gender and Race.

Oral vs Written persuasion

In general, Oral persuasion is easier to win over your crowd or person, because, face to face, someone can't ignore your persuasion. Written persuasion is harder to win over your crowd, person or people. In written persuasion, you can be ignored. When you're persuading someone or something, you need to tailor it to the situation (written or oral) by using more or less Logos, Pathos and Ethos depending on the situation

Ethos (argument by credibility) If someone asks me about hockey, Ill let them know I've played hockey for 14 years to sound credible

How are these important? Logos, Pathos and Ethos are the 3 ways to win something over, wether that is someone, an audience, etc... If you have too much of something then your argument will not stick, so the correct balance is vital.

Logos (argument by logic) Explaining to someone how you're right

Pathos (argument by emotion) Using humour to win someone over