Kategorier: Alla - storytelling - experiential - sensory - customization

av Simon Cordovez för 5 årar sedan

625

REPUBLICA DEL CACAO

The concept revolves around creating an engaging and immersive store environment where customers feel more relaxed and time seems to pass quickly. This is achieved through activities that keep customers occupied and entertained.

REPUBLICA DEL CACAO

REPUBLICA DEL CACAO

THE PRINCIPLES OF WAITING

Create an experiential store: Clientes are more relax "time flies"
Unoccupied time feel longer than occupied time: Activities inside the store.

MOMERAL EXPERIENCES

Experience the crops
Customization the origin of the cacao.
Human Touch at Republica del Cacao. Employee Experience
Artesanal made chocolate. From the tree to the bar
Republica del Cacao Cafeterias

STORYTELLING

Entremet Obsidian recipe with Republica del Cacao
Video: The authentic milk
Stores: "Transports clients to the cacao plantation"

CUSTOMER CENTRIC

Sensory Branding
Sight the store
Hearing: Andean folkloric music
Tasting (Smell & Taste)
Touch: the cacao power