Kategorier: Alla - app - marketing - competitors - customers

av Jesus Andreu Moreno Miret för 7 årar sedan

221

Save Time App

A new application aims to revolutionize how busy individuals shop by allowing them to purchase from local stores remotely, saving them valuable time. The app's unique selling proposition is its innovative concept, which currently faces no direct competition.

Save Time App

Forecasts

Making forecasts


If you are proposing investment in your business, you will need credible forecasts of profitability and strategic benefits.
You will probably need to develop some of these forecasts in separate spreadsheets before summarising them here. You might also need to access financial expertise to prepare these forecasts.

Strategic challenges

Strategic highlights

Add a strategic point


What is the impact on your strategy of this initiative? How will your strategy change to ensure that you can adapt to whatever this plan brings, whether it is good or not so good? Think about:

Cashflow forecast

Cashflow highlight

Add a key point from the cashflow forecast


Even if your plan will eventually be profitable, cashflow limitations could prevent you from getting there. Your cashflow forecast should show that you are in control of this. Consider:

Breakeven analysis

Breakeven highlight

Add a key point from your breakeven analysis


Your breakeven analysis should show the minimum level of achievement that is still survivable. If operations go below breakeven, then you will need to take evasive action. Make forecasts for:

Profit and loss forecast

Profit and loss highlight

Add a highlight from your Profit and Loss forecast


Your profit and loss (or income) forecasts should detail where, when and how profitability will be achieved. Highlight changing revenues and changing costs over the time it will take to establish profitability. Consider making forecasts for year 1, year 2 and year 3 of your plan.

Balance sheet forecast

Balance sheet highlight

Add a key point from the balance sheet forecast


How will your balance sheet change as a result of this initiative?

Costs forecast

Cost highlight

Add a key point from the costs forecast


How will your costs base change as a result of your initiatives? Think about:

Sales forecast

Sales highlight

Add a key point from the sales forecast


How will sales increase as a result of your initiatives? Think about:

App

Main features

Payments acceptance Social login Ratings Finder Notifications Order processing Moderation/Approval Admin.

Where next?

Where next?


If you have collected all the information you need for your business plan, and do not need the Smart Map wizard to guide you any more, you can convert your map to a regular Mindomo map and develop it for export to a word processor.
Good luck with your venture!

SaveTime App

Type in your organisation name


Type in the name of your organisation and press Enter or click the right-arrow button to move to the next topic.

Marketing and sales

Marketing and Sales


The question that investors will ask is 'How will you turn your forecasts into reality?' Having identified your product or service, and the demand for it in the market, how will you reach that market?
As this is part of a business plan, it is not a fully developed marketing plan. You may need to develop this part of your plan in more detail for use as a marketing plan.

What you will sell
efficiency
Organization
Time

Describe what you will sell


Describe exactly what customers will buy, how they will buy it, how it will be provided or delivered, and how it will be supported after purchase. Think about:

Campaigns
Social media
Tricider

Add a campaign


What campaigns are you planning to publicise your product or service? Examples include:

Routes to market
Route to market

Add a route to market


List the ways that you can reach your market segments. Examples include:

Market research

Describe your market research


What market research have you done to identify the best routes to market for your particular segment?

Operations

Operations


How will the operations of your organisation need to change, to support this plan?
In addition to understanding the opportunity and its potential, investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.

Suppliers and partners
All suppliers

Add a supplier or partner


Staff, knowledge and skills
Albert Arnauda
Andreu Moreno
Giancarlo Gutierrez

Add staff, knowledge or skills


Equipment
Cloud computing

Plataform

Software

Infrastructure

Computers

Add capital equipment


What new equipment and tools will you need? Will you replace old ones, or extend your capacity?

Facility
Tecnocampus

Add a facility


How will your facilities need to change to implement your plan? Will you need new premises or changes to existing premises?

Implementation

Implementation


If you win the investment or support that you need, where will you start?

Risks
Slow beginning
Difficulty to find well organized companies

Add a risk


How will you manage risk in your plan? What could go wrong? Think about delays, cost overruns, technical problems, legal problems, supplier problems, changes in the market, new competitors or even an unexpected increase in business that needs extra resources.

Next steps

The market

About your market


Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments, and are focused on creating value for customers.

Competitors
Deliveroo

Strangies

Most of his chain of value are based on a price strategy

Good postion in the market but below Just Eat

Glovo

To offer a new service

Not having the total cotrol may lead to unsatisfied customers

Strenghts

Good position in the market

Economy of collaboration

Deliver any product

Just eat

Add a competitor


Add an organisation that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing, or addressing their problem in a completely different way.

Strategies

Keep the customers in order to make companies to want to work with them

To offer customized services or products

Add a competitive strategy


How will you compete effectively? Add an element of your competitive strategy. Think about:

Weaknesses

Most of his chain of value are based on a proce strategy

Add a weakness for this competitor


What do they do that is less attractive than your product or service? Do they have:

Strengths

Good postion in the market

Control the chain of value

Add a strength for this competitor


What do they do that is more attractive than your product or service? Do they have:

Product or service

Describe the competing product or service


Delivery food

Customers
Principal segment

Add a target customer group or segment


Who are your customers? Add a target customer segment. Groupings might include:

Note that the same people may belong to more than one group, so may be reachable in several ways.

Busy people who want so save time

Solutions

App which allows them to buy local products remotely, so the user can pick them up when he/she wants.

Add a solution


What solutions are you offering for customers in this segment? What value do you create for them?

Needs

To save time while doing common tasks

Add a customer need


What are the needs and interests of the customers in this segment? What do they value? How do they select their purchases?

Pain points

Implementation of a new idea, which some small businesses may not like.

Add a customer pain point


What problems and pain points do the customers in this segment face?

Profile

Add a customer characteristic


What are the characteristic of the customers in this segment? How do you identify your potential customers?

Market position
New in the market
The industry
App industry

Describe your industry


Add some key points about the industry you are working in.

Vision and opportunity

Vision and opportunity


We will begin with the part that is easiest to describe - your vision, and the opportunity that your plan is based on.
The investor's question we answer here is 'Where are you headed, and why?'
You might have an unshakable belief in your vision, but investors will be more sceptical, and will be looking for evidence of insight and a well-formed strategy.

5-year plan
- Have a stable platform that makes users confident about paying online - Get new users thanks to Growth Marketing (dropbox strategy)

Add a long-term goal


Where do you want to be in 5 years? Where would you like to be in terms of:

12-month plan
- First users - Reviews of the app - Get interviewed by media (youtube channels, entrepreneurs etc)

Add a short-term goal


Where do you want to be in 12 months? Where would you like to be in terms of:

Your USP
Brand new app that lets consumers buy from local shops remotely to save time.

Describe your USP


Add a key point about your Unique Selling Point. Your USP is what will lead marketing, and help customers to choose you over alternatives. In comparison to the alternatives, why will your product or service...

Your strategy
Control the chain of value to offer a customized service
Convince local businesses to use the app

Describe your strategy


Add a key point about your strategy. Strategy means having a bigger goal and an adaptable route map to navigate towards your goal. How does this opportunity...

The opportunity
New concept without competition (no one has created this kind of app yet)

Describe the opportunity


Add a key point about the opportunity that you are pursuing.

About us

About your business


Investors will need a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far.

Values and principles
Make people life's easier, through an easy user-friendly app which allows them to save time and enjoy life to the fullest.

Describe your values & principles


Add some information about the values and principles at your company.

Achievements and track record
Achievement

Describe your track record


Add some information about your successes and achievements. Think about:

Relationships and partnerships
Relationship

Describe your company's partnerships


Add some information about important partnerships. Think about:

Management team
Key team member

Describe your management team


Who are the key members of your management team, and what are their skills and experience?

Financial status
Your credit history

Summarise your credit position


Does your company have a good credit history? Can you negotiate favourable terms with suppliers?
Poor payment terms (such as cash with order) can affect cashflow while building up a new business.

Current business levels

Describe your current profitability


Add some information about your current profitability. For example:

Your investment

Describe your investment


Add some information about the current shareholding. How much have the current owners invested in the business?

Financial structure

Describe your financial structure


Add some information about the capital finance situation at your company.

Regulatory environment
Regulatory condition

Describe the regulatory environment


Add some information about the regulatory environment that affects your company. Apart from company law, what other regulations apply to your sector? Consider:

Legal status
Governance

Describe your governance


Add some information about the governance of your organisation.

Undeveloped

Add your legal status


What is the legal status of your organisation? Are you a sole trader, a limited company with shareholders, or a non-profit?

Executive summary

Executive summary


Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritise the key points in your plan.

Benefits
By integrating technology into local businesses, these start to grow more
- Users save time - They enjoy their lives more

Summarise the benefits


List the benefits that will come from pursuing this opportunity. Include:

Financial requirements
Hire a mobile app developer and create online ads on social media.

Summarise your requirements


List the financial and other support that you are seeking, so that you can take advantage of this opportunity.

Opportunity
This kind of app hasn't been developed yet by anyone.

Summarise the opportunity


Briefly summarise the opportunity that your plan describes, and why it is strategic for your company.

Team and track record
-

Summarise your track record


Add the key points about the track record of your team and your capabilities.

Products & Services
A mobile APP which allows users to buy things remotely and pay through the smartphone in order to save time.

Summarise your products and services


Add short descriptions of the key products and services which bring your mission to life and are making it happen.

Mission statement

To let users save time

Summarise your mission as an organisation


In one line, summarise the value and the difference that your organisation aims to create. Mission statements are more useful if they describe the difference that you want to make to your customer's lives, rather than what you want to achieve personally. Your mission statement should directly influence strategic decisions.
Generating profit and shareholder value are usually taken for granted for commercial organisations, so do not need to be in the mission statement.

Statement of confidentiality

Confidentiality statement


As your business plan is a commercially sensitive document, you may wish to add a confidentiality statement at the front of the document.