Variables de segmentación de mercados

Mer av detta

ESTRATEGIA EMPRESARIAL

av Daniela Rodriguez

PROCESOS DE LECTURA Y ESCRITURA

av tatiana torres

regimen republicano

av Laura Ortiz

TRABAJO SOBRE LA NOVELA “BETTY LA FEA”

av sonia bueno amador

Variables de segmentación de mercados

To name your story, you have to think about the overall message and what you want your audience to understand from the story. Also, make it relevant and easy to remember.

Psicográfico

The ending of a story is essential. We all know that if the ending is weak, what happened before loses its importance. So make it unpredictable, but fair. A resolved ending answers all the questions and ties up any loose threads from the plot.

Ventajas

• Consumidor ideal • Oportunidades de mercado • Relación sólida con el consumidor • Lealtad a la marca • Diferencias con la competencia

Clasificación por perfil mental del consumidor, rasgos comunes

• Estilo de vida • Sentimientos • Intereses • Deseos • Actitudes • Comportamientos • Anhelos • Motivaciones • Valores

• Publicidad especifica convincente • Crear contenido especifico

Segmentación demográfica

The middle of the story is where you add layers of complications that will lead to the end. Reveal more about the character's journey. Did their personality go through changes? How did they overcome the challenges? And as you build up the story’s central conflict, make it more personal to that character. Also, from the middle act, you have to lead into the final act.

There wouldn't be any tension and excitement in your story if there weren't any obstacles in your character's way.

• Optimizar sus recursos y tiempo • Accesibilidad • Facilidad de medir

Facilita el proceso de la creación de una estrategia.

Your character(s) need(s) motivation in order to solve the challenge(s).

• Grupos objetivos • Clientes potenciales

Secondary characters also might have motivs beacuse of which they may cross path with main character or which might trigger them to help the main character.

Especificaciones de características personales-sociales

Each story has a main character and that character usually needs to solve a problem or challenge. The character's challenge is the one that creates tension throughout the story.

• Edad y etapa del ciclo de vida • Nivel de ingresos • Género • Tamaño familiar • Profesión • Educación • Religión • Generación • Nacionalidad

Lanzar un nuevo producto, introducir cambios o implementar nuevos servicios.

Segmentación geográfica

In the beginning of the story (or the exposition), you will need to introduce the setting and characters. You might also want to introduce the main conflict. This part of the story is important because it gives the reader necessary background information and maybe even a first insight into a character’s personality.

Características

• Medible • Alcanzable

Recopilar y analizar información

Los deseos y el uso de los productos suelen relacionarse con una o más de estas subcategorías.

The setting (time & place) of a story can change throughout the plot.

Productos especiales adaptados

Vender o realizar campañas de publicidad

Subdividir por localización

Characters are essential to a good story. Usually, the protagonist(s) is/are the most affected by the plot. Introduce a character by focusing on their actions, interests, and occupation, as the physical appearance doesn't make a difference in most cases.

• Naciones • Regiones • Estados • Municipios • Ciudades

Type in the name of your character.