1 year questions
Type in the name of your organization and press Enter.
E. Labour and birth
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
Perineal tears?
Examined at the maternity ward
Healed good?
Describe exactly what customers will buy, how they will buy it, how it will be provided or delivered, and how it will be supported after purchase.
Think about:
- The selection and decision process
- Ordering and payment
- Delivery of real or virtual goods
- Access to real or virtual services
How did you give birth?
Emotinally?
General of the care you provided?
Medical?
List the ways that you can reach your market segments. Examples include:
- Retail locations, your own or others
- Direct sales representatives
- Online presence
- Email, SMS and telephone calling
- Newsletters and leaflets
- Social media and word of mouth
- Shows and exhibitions
- Press coverage and reviews
- Advertising in newspapers, radio, television or specialist publications
Birth experience
F. Pelvic floor health and incontinence
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
Vaginal symptoms
Incontinence
Faecal
Flatus
Urine
What new processes will you need to establish? Do you need to change existing processes?
Processes include:
- Leadership and strategy
- Design and development
- Production & delivery
- Marketing and sales
- Financial and administrative
- Customer service and support
Add a process.
G. Sexual health
If you win the investment or support that you need, where will you start?
Previous 4 weeks?
Satisfied overall sexual life?
Satisfied with sexual realtionship with partner
Pain?
Orgasm?
Lubricated/wet?
Sexual desire?
- How will you manage risk in your plan? What could go wrong?
- How are you planning to reduce the chances of a problem occurring?
- How are you planning to reduce the impact if it does?
Add a risk.
Previous pain during intercourse?
Intercourse
Haven´t had intercourse
Intercourse last 4 weeks
After giving birth
What are the key points in the implementation of your plan? How will you know that you are making real progress?
Think about:
- Signing key agreements and contracts
- Appointing new staff
- Completing development and design work
- Events and campaigns
- First production
- First sales
- First press coverage and reviews
Add a milestone.
H. Emotional health
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
EPDS
A. Background questions
It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.
Give birth - at planned delivery unit?
Fear of birth?
Mental health before pregnancy
Treatment?
Complications during pregnancy
Occupation during pregnancy
Language
Education
D. Reproductive health
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Competitors
Competitor
Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.
Strategies
Strategy
How will you compete effectively?
Add an element of your competitive strategy. Think about:
- Outperforming them on their strengths
- Outperforming them on their weaknesses
- Having a better value proposition
- Being different and difficult to compare
- Offering additional benefits
- Offering a better customer experience
Weaknesses
Weakness
What do the competitors do that is less attractive than your product or service?
Do they have:
- Higher pricing?
- Lower performance or unreliability?
- A complex proposition that is difficult to understand?
- A poor reputation for value?
- Poor customer service?
- An inconvenient location?
Strengths
Strength
What do the competitors do that is more attractive than your product or service?
Do they have:
- Better pricing or total cost of ownership?
- A more up-to-date design?
- Better performance and reliability?
- A good brand name and reputation?
- Good customer service?
- Additional benefits?
Product or service
Describe the competing product or service
- Do they compete with you now or will they compete with you in the future?
- What do they provide that competes with you?
- Does it directly compete, or offer an alternative way to solve the problem?
Follow-up with midwife at MVC?
Current pregnant?
Asked about sex life?
Additional info
Gynaecological examination?
Instruction pelvic floor training?
Satisfied?
Who are your customers? Add a target customer segment. Groupings might include:
- ... by industry or trade
- ... by speciality or job role
- ... by region or locality
- ... by knowledge, concern, interest or need
- ... by demographic (e.g. age, gender, education, income)
Contraceptive?
Periods returned after birth?
About the industry
Add some key points about the industry you are working in.
- What industry sector are you competing in?
- What are the characteristics of this sector?
- What kind of changes or trends are happening?
- What are the driving forces for change?
- Which parts are growing or shrinking?
C. Breastfeeding/Feeding
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Free text ... more info about breastfedding
Breastfeed as long as you had planned?
Old - stopped breastfeeding
How old was your child when you first gave other than breast milk
Do you breastfeed your child?
B. General health
Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality
Current health?
Treatment for illness or disease?
Working situation?
Someone you can trust?
Satisfied with your relationship?
Current marital status?
Smoking?
How many?
Weight/Tall?
