Physiques by Damon Reio emphasizes a comprehensive approach to fitness training and business operations. Legal protections, including liability forms and trainer insurance, are foundational to their operations, ensuring both clients and trainers are safeguarded.
Email Autoresponder asking new members for referral to programs and newsletter
"Walking Billboard" Program to Craigslist prospects. Train for free if they refer at least 1 person per month.
Want to begin contests
Ask at POS
Free massage or facial from local salon with referral
1/2 off next month per new referral
Retention Strategies
Client of the Month
Want o do monthly recreational events (movie night, cookout, etc
Require members to show keep nutrition journal
Keep track of monthly stats - do monthly fitness tests
Build commraderie throughout group training/boot camp programs
Collect CC information and clients can cancel 10 days prior to next renewal date
Offering "memberships" and not "packages for personal training
Marketing Plan
Gift Cards
Want to do apartment appreciation and school of the month promotion
Facebook
Referral marketing
Phone calls to current and expired members
Optin on blog
Email Marketing
Press Release
Will do lead boxes next month
Fliers
Monthly Grocery Store Tours
Network with Hair Stylists
Free Saturday Morning Boot Camp
Propriety Tools
Ryan Lee Continuity Program
Passion to Profits - Ryan Lee
Inbound phone scripts from McCombs
Optimize Press Plugin
Box Shot Creator - Make Ebook Covers
Fitness Insider - Rigsby
Underground Fitness resources
Turbulence Training Boot Camp Workouts 1.0 and 2.0
Fitpro Newsletter
Guarantee
All of our training programs come with a 100% money-back guarantee if the cleint hadn't reached any results. I'm thinking about advertising how we will personally reaccess clients 30 days later with a check ready to give to them if they reached no progress.
Irresistable Offer
We have a 100% money back guarantee the 1st 30 days
If one can't afford personal training, they can invest in small group or boot camp or online personal training
All of my rates are competitive to my cometition.
Personal/Group Training comes with a free test-drive and evaluation.
Boot Camp is $1 the 1st week
Product Ladder
Free Fitness Evaluation and Test-Drive Workout for Personal Training
1 Week Boot Camp Test-Drive for $1
Short term fitness classes such as the 8 week Transformation Program
Small Group Training 2 -6 clients
Info Products
Online Training
Boot Camp
Point of Sales
People can sign up online to boot camp
PayPal, cash or checks. Stopped automatic billing through Paypal because of their changes and looking for another method rather than what I'm doing now (manually entering CC info into Pay pal. I also use Clickbank for the affiliate products
Payroll System
Will begin offering commission to trainers for recruiting clients as well as commission for selling Prograde supplements.
Currently Pay Instructor and assistant bimonlthly by check
Legal Protection
Employee and Subcontracting Agreement
Liability Forms
Trainer Insurance
Killer Product
St. Pete Boot Camp
Free Saturday Morning Boot Camp and Monthly Grocery Tours
630pm Boot Camp
6am Boot Camp,
Physiques Personal Training Studio
Seminars
Online Personal Training
Group Training
Personal Training
28 Day Booty Camp
14 Day Metabolic Fat Flush System
28 Day Flat Belly System
Brand Identity
Currently, this is an institution centered around fat loss using the MRT method for the fitness enthusiast. We get people in the "Best Shape of Your Life" through Personal, Group, Boot Camp and Online Training.
