作者：Kirill Madorin 13 年以前
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Phill Ryu, taptaptap.com
“How big is the vacuum?”
vacuum of booby apps
vacuum of developers leveraging free for their paid app sales
quality vacuum
Additional promotion
local media
networks
mobile advertising
pay per install
http://tapjoy.com/Company/AboutPPI/
cross-app promotions
promotional pricing
http://vkontakte.ru/dp#a/2011/04/01/9_pravil_kak_prodvinut
contests
gift this app
app giveaways
continue pitching bloggers and media outlets
send e-mail newsletter
Tweet it up
Adjust App Store description and website
get ratings and reviews
notifying other contacts
Publish blog post
How to Write a Social Media Press Release
http://pressdoc.com/
http://www.copyblogger.com/social-media-press-release/
earn an additional 5%
http://www.apple.com/itunes/affiliates/
promo code
http://taptaptap.com/blog/user-friendly-app-store-promo-codes/
promo codes are useful even if you have a free app
Launching app
channels
media outreach
when to pitch
one or two weeks before approving app
how to pitch
tips
p 258 example
use some context from an article or post someone wrote
iTunes URL
screenshots
brief description about features
whom to pitch
grouping lists
by reviewer type
by elihood of receiving a review
google search
persons
relevant articles
The purpose of media outreach is to find websites that could be interested in doing a review about you or your app
e-mail newsletter
blog
website
post-launch
FAQs/support
what's new
media and customer quotes
additional screenshots
app store button
price tag
features/description
device image revisited
video
https://github.com/atebits/SimFinger
catchy, upbeat music
short
slideshow
pre-launch
webanalytics
about and contact pages
e-mail signup
social media links
teaser text
device
splash page + blog
splash page
design
gives the sense of being in app itself
embody Apple like design and attention to details
content
plans for incorporating customer feedback
what features will be added going forward
what makes app interesting
submitting app to Apple for approval
e-mail newsletter compiled from blog and twitter content
recruting beta-testers
blog post
degree of result's publicity
the way of sign up
some bagcground on providing UDID
the OS and device requirements
objective of beta-testing
link to blog
blogging
Tumblr
Posterous
Wordpress
sneak peaks on twitter
prerequisites
actual assets
half of app
e-mail marketing
tools
advertising splashes
Adwords, Yandex
Facebook, vkontakte
promoted tweets
e-mails
Splashes and landing pages
(http://unbounce. com/
Analytics
http://www. constantcontact.com/
http://www.campaignmonitor.com/
http://www.mailchimp.com/
one of the best ways to broadcast information very quickly to a large and diverce audience
Инструменты
последние новости
http://digg.com/news/technology
http://www.techmeme.com/
(http://news.ycombinator.com/news
google reader
Twiangulate
WeFollow
Seesmic
HootSuite
tweetDeck
links
Laura Fitton
http://oneforty.com/
"twitter for dummies"
советы по использованию
save search results in tweetDeck
create two accounts
app account
news
personal acc
for iOS development community
be useful
sharing practical advice
linking to great resources
offer special twitter only deals
make announcements
answer customer questions
возможности
twitter functions
composing new tweets
searching
mentioning
following
передовая аудитория
отслеживание событий в iOS сообществе
peer relations
лидеры мнений
tracking competitors
finding prospects
поиск новых клиентов
Канал коммуникации со старыми клиентами
