Cathay CRM Strategies
3rd Pillar of CRM
Service Automation
Web Analytics
Google Firebase Software
Customer Self Service
Mobile App
Website
Automation Machine
Marketing Automation
Digital Marketing
Social Media Management
Facebook
Instagram
Youtube
2nd Pillar of CRM
Customer Development Strategy
Unbundling
Sell food and drink individually
Cross- Selling
Sell food combos to buy with movie tickets
Customer Retention Strategy
Positive Strategy
Change to win merch when customer purchase at least 2 tickets
Convenient
one for one ticket for first 500 Singtel customer every
Saturday
value
can redeem every Saturday
Customer Acquisition Strategy
Word of Mouth
feedbacks on Google Review
4.2 Stars
Convenient location
Good Movie Experience
Comfortable Seats
Good Quality Audio System
Sales Promotion
Value Deal for Four
Free Merchandise
Main topic
1st Pillar of CRM
Component of Costs
Monetary
no hidden charges
Physic
Performance Risk
movie trailers
Value Creation Strategy
Product Leadership
new flavoured popcorns
mala
matcha
automated machine
personalisation
quicker process
Operational Excellence
low prices
food combos
promotions
convenience
online booking
8 outlets
Market Segmentation Strategy
Psychographic
social class
platinum suite
standard cinema
Demographic
age group
children
senior citizens
adult
