Chapter Sixteen

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(16) Ethics in Business Research

Davis, 2005

Rights

Researchers' Rights

right to expect ethical subject behaviour

The subjects are to report data truthfully and without bias.

right to expect ethical client behaviour

clients must:

1. honestly solicit proposals for research problems

2. accurate representation of results by the client

3. keep researchers' info confidential

Clients'/ Managers' Rights

right to expect high-quality research

1. right against unnessecary research

2. right for protection against unqualified researchers

3. right against the misrepresentation of the presentation of data

right of confidentiality

The vendor should keep confidential information given by the client.

Subjects' Rights

debriefed

right to safety

The subject's right to avoid anything that may cause physical and mental harm.

right to choose

1. All subjects must be aware of this right.

2. They should be given adequate information about the actual research in order for them to decide whether to participate or not.

3. The subject should be aware of the conditions.

important because:

there is a problem that a large number of subjects refusing to participate

the subject is the crucial factor in business research

Societal Rights

right to privacy

Society has the right to expect that personal information will not be disclosed.

As technology advancements arise, there is a higher potential for the abuse of human privacy.

right to expect objective ressearch results

If the results will be public, then they should be unbiased.

right to be informed

If there is a discovery that the research may affect the well0being of the general public, then the researcher must make them aware and keep them informed.

Issues With Technology

Research Versus Direct Marketing

need to maintain trust with participant

Quality of Research

potential for abuse

Protection of Subject's Rights

informed consent

anonymity

result in lower levels of participation from:

breakdown of trust

marketing in guise of research

invasion of privacy

technological advancements are increasing ethical monitoring

major consequences

Codes Of Ethics

formal codes are now more common

continue to legislate

Feel Good Store (project)

This chapter relates in the sense that we will have to be aware of the ethical requirements when doing our research. It is important also to be mindful of the rights of all those involved.