digital channels

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Display Ads

Avoid hard-sell call to action (CTA) phrases.

Highlight your unique selling proposition (USP).

How Display Ads Can Help You

Sales and conversion.

These are shown on websites, email platforms, social media, and many other digital channels that offer ad placements, usually in the form of a banner.

Display ads allow you to use images, audio, and video to communicate your advertising message better.

Affiliate Marketing

Build relationships.

Find the right affiliates.

How Affiliate Marketing Can Help You

Qualified sales leads

Broader market reach.

The easiest way to identify this type of marketing is when you come across something that contains labels like “sponsored post” or “affiliate link.”

Affiliate marketing describes the partnership between merchants and affiliate marketers to promote a product or service through referrals.

Video Marketing

Tell a story.

Know the different types of videos for marketing.

How Video Marketing Can Help You

SEO boost

Audience engagement

There’s no shortage of statistics on video marketing from increased open rates to conversion rates, which should convince you this is a goldmine to explore.

Instant Messaging (IM) Marketing

Regulate your “voice.”

Use Automation.

How Instant Messaging Can Help You

Personalized experience.

Instant messaging has become the preferred way of communication over texting and email because of the real-time replies and the feeling of having a real conversation.

Online Public Relations

Consider the competition.

Hire a specialist.

How Online Public Relations Can Help You

More convenient communication

Data-driven results

Online PR can include identifying and targeting website viewers, studying your industry niche, and searching and communicating with influencers and experts.

Influencer Marketing

Influencer marketing is like affiliate marketing; a company collaborates with influencers to gain access to their unique following.

Mobile

Explore mobile technologies like QR (Quick Response) codes that customers can scan to go to your website, access or save your business details, and pay for their purchases—anything to make the interaction between you and your customers more instantaneous. You can check out these best QR code generators for generating QR codes.

Create your mobile website or app.

How Mobile Can Help You

Creating demand for your product/service while driving brand value.

Increase in sales.

And thanks to geo-targeting strategies where location information is used to recommend products or services more conveniently, customer experience can be consistently improved as well

Paid Search (SEM)

Direct users who click on your ads to the right places on your website, such as landing pages that contain a contact form.

Remarket to your audience on Facebook

How Paid Search (SEM) Can Help You

Lead generation and conversions.

Brand awareness.

The advantage of using paid search is that your ads are shown above organic search results, making them more visible to users.

After all, you’re paying for each click you get, unlike SEO, where people find you organically (and technically for free).

Organic Search (SEO)

Best Practices and Top Strategies

Implement local SEO to market your business within your community and nearby areas.

Optimize your website with on-page and off-page optimization.

Link building.

Search rankings.

When prospects or customers look for products or services, they’ll tend to go with whoever ranks higher.

Given that people use search engines for research, shopping, and entertainment, the opportunities for businesses are huge

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Social Media

Best Practices and Top Strategies

Include hashtags in your posts.

Be original.

Wider audience range.

Customer engagement

These days, you can reach out to potential buyers by engaging them in a more personal and authentic fashion.

From being a channel that people use to establish personal connections, social media has evolved into something grander, bigger, and better than what it was originally envisioned to be.

Email

Best Practices and Top Strategies

Reserve email for customer feedback and support

Personalize your email marketing campaigns

Craft time-sensitive subject headlines.

Advantages

Lead nurturing.

ROI

Brand awareness and Conversion.

73% and 63% of B2B marketers say that email is their top tool for generating leads and driving revenue, respectively.

It allows you to apply the latest trends in content marketing, such as personalization and automation, without hurting your marketing budget.

Websites

The website can help you

Lead generation

Increased organic traffic

To reduce costs, you can build the website using WordPress, and the good news is there are many free WordPress themes available.

You can educate audiences about your brand, products, and services.

Through blog posts and announcements, you can provide existing and potential customers with valuable and relevant content to help them solve their pain points.

Your website is a must-have tool for your business

Your website is an ideal channel for your content marketing campaigns.