Digital Marketing

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Digital Marketing

Utilizes digital channels such as social media, search engines, email, and websites to promote products or services.

Experiential Marketing

SuFocuses on creating memorable experiences for customers, enhancing their interaction with the brand.btópico

Relation Between Digital Marketing and Experiential Marketing

Integration

Both approaches aim to enhance customer engagement and satisfaction, though through different means. Digital marketing leverages technology to reach and interact with customers, while experiential marketing focuses on creating immersive experiences.

Measurement and Analysis:

Both methods involve continuous monitoring and evaluation to optimize performance and customer satisfaction.

Customer-Centric

Both strategies prioritize the customer experience, emphasizing the importance of understanding and fulfilling customer needs.

Innovation

Identifies customer problems and innovates solutions to preemptively address issues.

SubtópicoCustomer Satisfaction

Measures and analyzes consumer satisfaction to improve loyalty and gain new customers.

Value and Satisfaction

Ensures the delivery of high value and satisfaction from the beginning to the end of the customer journey.

Key Elements

Strategy

Involves setting objectives, analyzing the situation, and developing strategies for governance.

Incorporates web pages, rich content, personalization, and marketing apps.

Automation

Uses technology to streamline audience engagement.

Targets users on mobile devices.

Focuses on reaching, acting, converting, and engaging customers.

Contemporary Marketing Trends

Strategic Mindset

Situation analysis Objective setting Strategy development Governance

Mobile Marketing

Engaging users on mobile devices

Marketing Automation

Enhancing audience engagement through automated processes

Content Marketing

Web pages, rich content, personalization, marketing apps, smart insights

Tactics

Reach, act, convert, engage