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作者:Christie Lam 4 年以前

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Disney By: Christie Lam

Disney
By: Christie Lam

Floating topic

Disney By: Christie Lam

Citations/Works Cited:

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Company, The Walt Disney. “PDF.” 2020. “Disney Company Management.” Prezi.com, prezi.com/jytl2i7ukbrp/disney-company-managment/. Disney Savings and Investment Plan As Amended and Restated Effective 1/1/2010, www.sec.gov/Archives/edgar/data/1001039/000119312510184920/dex101.htm. “Disney World Resort Discounts.” MouseSavers.com, 20 June 2020, www.mousesavers.com/walt-disney-world-vacation-discounts-and-deals/disney-world-resort-hotel-discounts-codes/. “Extension of Reciprocal Trade Agreements Act.” Google Books, Google, books.google.ca/books?id=XrtGAQAAMAAJ. Fechtmann, T.J. Van, et al. “Pros and Cons of Going to Disney World during the Holidays - TouringPlans.com Blog.” TouringPlanscom Blog, 31 Oct. 2014, touringplans.com/blog/2014/10/31/pros-cons-going-disney-world-holidays/. Gardner, Eriq. “Donald Trump's New Trade Deal With Mexico Leads to Confusion About Copyright Term.” The Hollywood Reporter, 17 June 2020, www.hollywoodreporter.com/thr-esq/donald-trumps-new-trade-deal-mexico-could-extend-copyright-term-1137746. Genius, Export. “Search Exporters and Suppliers List in Usa.” Disney Exporters and Suppliers List in Usa | Usa Exporters Directory & Traders of Disney, www.exportgenius.in/usa-exporters-of-disney. Gondo, Nancy. “Is Disney Stock A Buy Right Now, With Theme Parks And NBA On Tap Next Month?” Investor's Business Daily, 15 June 2020, www.investors.com/research/disney-stock-buy-now/. Johnston, Matthew. “5 Companies Owned by Disney.” Investopedia, Investopedia, 7 Apr. 2020, www.investopedia.com/articles/markets/102915/top-5-companies-owned-disney.asp. Miller, Steven. “Remembering a Year of Innovative and Creative Products from Disney Parks Merchandise.” Disney Parks Blog, disneyparks.disney.go.com/blog/2017/12/remembering-a-year-of-innovative-and-creative-products-from-disney-parks-merchandise/. Pahl, Jantzen. “5 Leadership Qualities We Learned From Walt Disney.” CEWT, blog.cetrain.isu.edu/blog/5-leadership-qualities-we-learned-from-walt-disney. “Peek into the Magical Realm of Disney's Real Estate Ventures.” Inman, www.inman.com/2018/06/25/a-peek-into-the-magical-realm-of-disneys-real-estate-ventures/. “Product Life Cycle Stages and Strategies.” Teresa's Marketing Blog, 18 May 2014, teresar251.wordpress.com/marketing/product-life-cycle-stages-and-strategies/. Russon, Gabrielle. “Disney World Workers Endure Tourists Who Scream, Punch and Even Grope Them.” Orlandosentinel.com, 23 Sept. 2019, www.orlandosentinel.com/business/os-bz-disney-employees-abuse-20190923-zy7o3lka3fhmhfeohjicftx74a-story.html. Soderlund, Kelly. “How Much Does A Disney Vacation Really Cost?” HuffPost, HuffPost, 7 Dec. 2017, www.huffpost.com/entry/how-much-does-a-disney-va_b_8039386. Sylt, Christian. “Disney's $3 Billion Magic Touch On European Suppliers.” Forbes, Forbes Magazine, 6 Feb. 2018, www.forbes.com/sites/csylt/2018/02/06/disneys-3-billion-magic-touch-on-european-suppliers/. “The Walt Disney Company – A Leader in Corporate Social Responsibility.” Jessica Tse, blogs.ubc.ca/jessicatse/2014/10/12/the-walt-disney-company-a-leader-in-corporate-social-responsibility/. “The Wonderful World of Disney Foodservice.” QSR Magazine, www.qsrmagazine.com/customer-experience/wonderful-world-disney-foodservice. “Types of Businesses and Forms of Business Organizations - AccountingVerse.” Accountingverse.com, www.accountingverse.com/accounting-basics/types-of-businesses.html. www.chinalaborwatch.org/report/117. “Walt Disney.” Biography.com, A&E Networks Television, 21 Aug. 2019, www.biography.com/business-figure/walt-disney. Walt Disney Leadership Style - Issues in Forensic Psychology, sites.google.com/site/consultingservicesinfo/topics/leadership/walt-disney-leadership-style. Wilkinson, Mark. “4 Recruitment Ideas You Can Pinch from Disney.” Coburg Banks, 21 May 2018, www.coburgbanks.co.uk/blog/attracting-staff/recruitment-ideas-from-disney/. Williams, Alex. “Walt Disney Company Marketing Mix (4Ps) Analysis.” Panmore Institute, 7 Mar. 2019, panmore.com/walt-disney-company-marketing-mix-4ps-analysis. Williams, Alex. “Walt Disney Company's Organizational Structure for Synergistic Diversification.” Panmore Institute, 28 Feb. 2019, panmore.com/walt-disney-company-organizational-structure-synergistic-diversification. With, Chelsea, et al. “The Coolest Hotels in the World.” EDreams Travel Blog, 3 Apr. 2020, www.edreams.com/blog/worlds-coolest-hotels/.

Unit 4: Entrepreneurship & Business Ethics

Ethics & Corporate Social Responsibilities
Disney demonstrates leadership in the CSR a lot.

CSR is all about the impacts they make through their decisions & what effects it can have on the environment.

Disney is all about embodying CSR as their business model.

For example: Disney always show their appreciation for their employees

As for movies, Disney promotes environmental education in their Disneynature documentary films

and another portion of the profit will go to help save 50,000 wildlifes in Africa.

A portion of the profit will then go to help the 3 million trees that are being threatened in the Atlantic Forest located in Brazil.

Volunteerism is also a big thing for Disney, they offer a program called "free tickets to a million people in exchange for a day of volunteer service from an organization of their choice"

This encouraged over 1 million people in the US to contribute volunteering in their community.

Provides many benefits for their workers such as opportunities to attend movie premieres

Innovations & Inventions
Made with magic 3.0: connect Ear Hats: BlueTooth, can change colours, can change the speed of the strobe lights on the hat using the Disney app, the hat can also light up & flash in-sync when connected to a television broadcast !
A headband is created every season & are fun to collect (trendy colours & designs are added to each of them everytime they invent a new one)
The Dress Shop is well-known to have many delicate & detailed dresses.
You can personalize your own avatar figure toy that looks like you !
Characteristics & Skills of Entrepreneurs
Creator of the amusement park "Disneyland"
Very good at creating cartoon films & was a television producer + showman
Many leaderships in him: - vision - communication skills - people skills - boldness - humble heart
Exceptional leader
Walt was an innovator & a dreamer

Unit 3: Finance

Types of Investments
Businesses

There are many companies + stocks under Disney's name:

Marvel Entertainment

Lucasfilms Ltd.

Pixar Animation Studios

Capital Cities/ABC

21th Century Fox (TFCF corp.)

Stocks

Disney stocks: DIS

Disney is reached 13th in the 26 stock media diversified group

But due to COVID-19 & the influence it has made on their business, their sales & profits have gone down a lot.

In fact, Disney has lost over $1 billion due to closures.

Therefore, making the Disney stock worth watching only and not worth buying at the moment.

Real Estate

Golden Oak

Four Seasons Private Residences

Disneyland hotel

Saving & Investing
Disney salary investment & savings plan was effective/adopted on May 1, 1984 by Walt Disney

The plan was intended to be a profit sharing plan

The plan is broken down into many parts to see if participant is eligible:

12. Top-Heavy Provisions

14. General Provisions

13. Limitations on Contributions & Allocations to Participants' Accounts

11. Admendment, Merger, & Termination

10. Assignments & Liens

9. Management of Funds

8. Administration of Plan

7. Distributions to Participants & Beneficiaries

6. Participant loans

5. Investment Elections & Voting of Company's Stocks

4. Vesting

3. Allocations to Participants' Accounts

2. Contribution

1. Eligibility & Participation

Unit 2: Functions of Business

Financial Statements
Forms of Media/Promotional Vehicles
Snapchat
Instagram
Twitter
Disney +
Facebook
Disneyland News
Product Life Cycle
Decline

Time when profit drops & sales decrease immensely.

This can be the time where Disney needs to make a choice:

Or get rid of the product completely & make it a "seasonal" item, can possibly bring it back if the demand is high for it from Disney fans.

Adding more deals & other benefits to the product. (ex. could be "buy 1 get 1 free")

Adding discounts to the product. (ex. 50% off of the product)

Maturity

Slowdown in sales growth; product has achieved acceptance.

Profit levels decrease due to competition.

This can be the time to add any modification if needed.

Modifying the market the product is in.

Modifying the marketing strategy.

Modifying the product itself.

Growth

Relying on customers to enjoy the product & would come back for second time & so on.

Then Disney would choose to add some sort of promotion in the 2nd time purchase to encourage consumers to keep spending money on their company.

Or adding other bundle packages with free meals or restaurant discounts with the purchase.

Products are accepted in the market & profits increase in value.

Introduction

& other costs for putting the plan together

Fixed costs

Marketing costs

Operating expenses

Sales growth is low, profit is 0.

Ex. when Disney first released their bundle packages, the start up costs were high & there was little to no profit.

Development

Company finds new product from ideas of certain employees, managers, & Walt himself.

Costs go up, sales are 0.

4Ps & 2Cs of Marketing
Competition

Hotels

Villa Escudero: Philippines

Waterfall hotel

Hanging Gardens: Bali

Hotel in the jungle

Sextantio Le Grotte della Civita: Italy

Cave hotel with an old heritage style to it

The Manta Resort: Tanzania

Underwater hotel

Kakslauttanen Arctic Resort: Finland

Sleeping in an igloo during the arctic winter

Customers

Many target audiences including:

People who are young at heart

Adults

Young adults

Teenagers

Tweens

Families

Children

Place

Websites

Disney stores/stores in general

Mobile apps

Sales Promotion

Public Relations

Sponsorships

Direct Selling

Advertising

Value-Based Pricing Strategy

Market-Oriented Pricing Strategy

Magazines

Books

Merch

Leadership Styles
Autocratic leadership:

Walt often treats his employees like family

However, once he moved to his new studio, his attitude & ego changed

He began to show prejudice towards Jewish & African Americans

Sometimes, he would fire employees who disagreed with his final decisions

Many employees chose to stay silence oftentimes as they don't want to be fired

Many employees quit their job as seeing Walt down the halls made them fear

Functions of Managements
Directing

Communication & Culture

Disney employees value different cultures & will try to incorporate them into different products & services (clothes, foods..)

Motivation is key

Managers tech employees how to stay on top of their job & be motivated to work

Staffing

Many employees are often left with unforgettable memories

When hiring, Disney is often very open & relaxed, asking people "who are their favorite Disney characters?" or putting them in different scenarios to see their decision-making skills, never anything too serious.

Disney managers would often cheer up the crowd's mood by calling their employees who are playing characters in a show as "cast members" to make the employees less nervous in certain situations.

Disney overall treats every employee with kindness, however, Walt sometimes demonstrates anger when he is not in a good mood, leaving certain workers with unsatisfied moments

Organizing

Disney has many different network but there are branches to each of them.....

Tech

Sales

Food

Controlling

Disney is also very cautious on who to hire &who to fire through the prepartation tests given to them

managers usually provide clear instructions to employees when given tasks

Planning

"it's not a secret. We've always tried to manage by our values because when you know what your values are, decision-making is easier". - Walt Disney

Walt will then provide managers with instructions, then managers will give employees tasks to complete; chain reaction.

Setting regular meetings with their employees & managers when ideas are provided & thought of.

The final product can be completely different from the idea since the beginning.

They set long-term goals which will continue to change overtime !

Then, they present the idea to their CEO (Walt) for approval

They set their goals high so they can be different & achieve them !

Production Process
Although many food supplies that Disney uses are imported from other countries, Walt is all about innovation & making their dreams come true so growing their own food will not be a pass!

There are over 2.5 million square feet of active greenhouse that helps grow certain food supplies used in Disney.

Plus, they use innovative methods to grow the foods, using less space, fertilizer, water, & pesticides.

Aquaponics: combination of Hydroponics & aquaculture, which is growing plants on top of a fish tank, so the fish can provide as a natural fertilizer for the plants & the plants keep the water clean. Therefore producing more & creating less.

Aeroponics: similiar to Hydroponics but instead of using a stream of water to feed the plants, the root of the plants actually dangle in the air so every now & then, there can be a mist of atomized nutrients sprayed into the roots.

Hydroponics: growing plants with just water & nutrients

They grow HUGE tomatoes, 9-pound lemons, Mickey shaped pumpkins, & more!

Food supplies will then be taken to the food service operations branch of Disney to be made & distribute to customers.

Unit 1: Business Fundamentals

International Business (pros & cons)
Shanghai vs Hong Kong

When these 2 disneylands were compared to each other, many people actually found a big comparison & many experiences were very different in a negative way.

however, many have also claimed that Hong Kong disneyland is good but when compared to other disneylands, it is far from achieving a greater experience & time

Having differences in different locations should be a good thing but if negatively impacted, then maybe not so great. Disney could possibly adjust the negatives & make all the locations unique in their own ways instead of making it not enjoyable?

Many have said that the Disney in Hong Kong lacks customer service and the food was very limited, plus the designs of many things are badly different.

Deluxe Animal Kingdom Lodge

However, many bloggers have complaint that there was no view whatsoever and walking distance to everywhere are all so far away.

Maybe Disney should let fans understand the reason why the room itself is cheaper compared to other rooms or else this can potentially ruin the experience for many Disney lovers.

The pro to this amazing deluxe resort is the inexpensive fee you pay to live there, & the room can fit up to 12 people !

Disney usually puts up decoration when holidays or special occasions are near, however, this has created some pros & cons.

ex. every year during Christmas time, there would be decorations everywhere in Main Street, USA, Disney hotels/resorts, Disney merch & seasonal foods, etc...

However, the stunning decorations would often cause a big crowd at wherever the beauty would be & many fans began to get mad at the fact that not everyone was able to see the decorations up close.

Maybe Disney should find a solution to this small problem? Or else triggering fans will no longer support the company & this can lead to decrease in attention.

Trade Agreements
Extension of Reciprocal Trade Agreement Act
NAFTA; however due to Trump's actions on revising the agreement, it can create a disaster for the copyright terms
Imports & Exports
exporters include: - China

United Arab Emirates

Czech Republic

Mexico

Czech republic

Romania

Hungary

Poland

Ukraine

United Kingdom

Germany

Italy

Indonesia

imported $3 billion of goods from hundreds of european suppliers

importers include: - Maldives

United Kingdm

Denmark

Norway

United States

Ecuador

Japan

Costa Rico

Nicaragua

Seychelles

Azerbaijan

Uzbekistan

Turkmenistan

Venezuela

Argentina

Brazil

Colombia

Canada

Panama

Cuba

Australia

South Africa

Netherlands

France

Cyprus

Sweden

Spain

Greece

Germnay

Belgium

Sadui Arabic

Israel

Russia

Thailand

Singapore

Malaysia

Qatar

Nepal

Oman

5Ps of International Business
Promotion

Typically offers other discounts too such as:

"Undercover tourist room-only" discounts

Room discounts

Off season rates

& holiday season

Peak season

Summer season

Regular season

Followed by fall season

Value season is the least expensive & least crowded time

Preference

Best Western Plus Park Place

Free breakfast

Nice bedding

Good pricing

Disney Broadwalk Inn

9.2/10 hotel rating

Great for couples as bars & restaurants are all down the street

Beautiful outside with lights during the night time

Promixity

Many Disney fans would choose to live in Disney hotels that are walking distance to other services they offer:

Residence Inn Anaheim

Close to the pool

Great for bigger families that are on a budget & wants more space

Price

Average of $348 per night (for most Disney hotels) or roughly $822 for 4 nights

Product

Disney Hotels

Types of Businesses
Limited Liability Company

Hybrid business

Manufacturing business

Merchandising business

Service business

International Business Structures
Cooperative Multi-divisional (M-form) organizational structure

Disney incorporates:

Consumer products & interactive media

Media networks

Geographical division

functional groups for centralization

Business-type segments or divisions

Strong centralization in its headquarters:

big functional group has created a diversified growth in the global media

adds to the intensive strategies for their growth & uniqueness to their company

which is a priority when it comes to diversifying the business

Needs vs. Wants
Disney products & services are all "wants" & we do not need them in order to survive.

their specialized foods, clothes, accessories are not needed to maintain one's life.