作者：molly jensen 12 年以前
224
Evolutionary Psychology
The exploration of evolutionary psychology in marketing reveals significant gender differences, with women often being more dominant in savings attitudes and men exhibiting passive tendencies.
開啟
Evolutionary Psychology in Marketing classification of problems launch positioning often difficult to change classifying to existing products pattern recognition has been seen as a weakness Gender differences women dominant and men more passive attitudes towards communication attitudes towards savings women respond to beauty and attraction men respond to sex, control, power opposite sex has fundamental influence on products we buy emotions before reason anger and range to improve negotiating position rational response is cognitive hindrance and whole body experience try to suppress emotional side impuse purchases ongoing struggle in the brain for precedence nomadic behaviour conquer and discover games, quizzes, internet challenges desire to go out and identify new opportunities endless travel shows and discovery channel human nature fairness in exchange "safe" environment is a key marketing tool risks are necessary for survival clearly important to consumers be fair to maintian security more likely to make a fair more than a rational Human Body/Mind removes influence to nurture genetic make up changes at slow pace ecological niche to allow problem solving neo-cortex limbic system reptilian brain contest and display now young and beautiful give authority to older/experienced who sits in which chair when watching tv existence of hierarchy for leadership and cohesion gossip is powerful glue for deciding best leader self-confidence use sex as the focus of their ads social brand use categories customers are targets business is war effective approach even when reality suggest otherwise Analysis marketing aimed at changing is waste of time Set of specialised software modules Controversial mentality of ancestors not had time to evolve historical view point on comtemporary life
