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作者:
Todd Wetzelberger
16 年以前
473
How to Measure New Media ROI
Evaluating the effectiveness of new media investments requires a strategic approach to measuring return on investment (ROI). Start by questioning the necessity of expenditures, particularly on tools or platforms that are not in personal use.
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How to Measure New Media ROI- thx DM Scott
What to Measure?- How many people...
Buying what you sell
Are talking about the competition
Are talking about you/prod/svc/company on blogs
Shared your content w/ someone else
Measure through blog links
Downloaded something free from my site
Are Exposed to My Ideas
Then ask- Why are we spending $$ on things we don't use ourselves ?
Then ask- How do we create content that is highly indexed in search engines to share and drive people to our site
Begin w/ Questions- In the Last 1 or 2 Months Have You...
Used peer to peer network to reach friends, colleagues, family
Used Search engine to research or buy
Used mainstream media to buy
Gone to a trade show to buy prod/svc.
Answered direct mail ad