类别 全部 - search - exposure - competition - content

作者:Todd Wetzelberger 16 年以前

426

How to Measure New Media ROI

Evaluating the effectiveness of new media investments requires a strategic approach to measuring return on investment (ROI). Start by questioning the necessity of expenditures, particularly on tools or platforms that are not in personal use.

How to Measure New Media ROI

How to Measure New Media ROI- thx DM Scott

What to Measure?- How many people...

Buying what you sell
Are talking about the competition
Are talking about you/prod/svc/company on blogs
Shared your content w/ someone else
Measure through blog links
Downloaded something free from my site
Are Exposed to My Ideas

Then ask- Why are we spending $$ on things we don't use ourselves ?

Then ask- How do we create content that is highly indexed in search engines to share and drive people to our site

Begin w/ Questions- In the Last 1 or 2 Months Have You...

Used peer to peer network to reach friends, colleagues, family
Used Search engine to research or buy
Used mainstream media to buy
Gone to a trade show to buy prod/svc.
Answered direct mail ad