作者：Anna Pham 1 年以前
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Improve on an existing invention
Creating a product from scratch
Brief, persuasive speech used to spark interest to what you're doing
20-30 seconds
Steps
Engage: Get customers involved, attract attention
Uniqueness: What makes project different from others? what's unique?
What do you do? Describe what project is about
Refers to extent to which people believe they have power over events in their lives.
External: Passive "things happen to me"
Internal: Active 'I can make this happen"
Act
QUICK Don't wait for others to figure out the problem
Solve
Find ways to fix problem
Must be able to get customers to buy for their needs & wants
Recognize
Look for problem
Problem: Needs & wants expectations not being met
Sense of accomplishments
Carry on family business
Being challenged
Disposable: Total amount of money earned after taxes Discretionary: Total amount earned after all basic necessities are paid
Salary
Piecework
Commission
Hourly Rate
Gross: $ a person earns BEFORE taxes Net: $ a person owns AFTER taxes
Money is used to pay for: Police, Health Care, Jails, Education, Roads, Welfare/Social Assistance.
Income - Deductions = Net Income
PURCHASE DECISIONS
Money available Costs Buyer Behaviour Quality Comparison + Product info Service Warranties/Guarantees
Paper Notes
Coins
When do we still use?
Income payment Large Payments Government Payments Gifts
Components
Name Address Name to whom it's sent to Description Cheque # $ amount (standard) $ amount (words) Signature
YOU CAN: Organize and control your financial resources Set and realize goals
1. Calculate what you own 2. Calculate what you earn (NI) 3. Calculate what you owe 4. Calculate what you spend
Daily, weekly, monthly
4 P's, 2 C's
Competition
Direct
Indirect
Consumer
Target Market
Promotion
Informs consumers about a product and encourages them to buy it.
Publicity
Public Relations
Sales promotion
Telemarketing
Personal selling
Place
Price
Often determined by quantity demand
Product
Packaging aka. Silent Salesperson
Jingles
Slogan (7 words or less)
Logo
Trademark
Labelling
AIDA (Selling Formula
- Attention - Interest - Desire - Action
Goals of Advertising (RIP)
- Remind - Inform -Persuade
R - E = NI
Net Income/Loss
aka. Profit/Loss
Expenses
Money you spent for business
Revenue
Money that you earned within business
A = L+OE
Owner's Equity
Net Worth "Leftover" (Capital)
Liabilities
Anything you owe (with value)
Assets
Anything you own (with value)
Grading
Quality Control
Process
Purchase
Inventory systems
Invest in Technology
Capital Investment
Training
Entrepreneurship
Human Resources/Labour
Capital
Land
Controlling
Ensuring company goals are met
Organizing
Structure of event Specific tasks Procedures
Planning
Starts with research
Growth Needs
Work to gain experience to get promotions
Challenge people Offer support
Existence Needs
Work for money, nothing else
Pay people enough Set goals
Relatedness Needs
Interacting with people, have personal challenge and sense of achievement
Show respect Communication
Negative
Are dominant, act superior with people
eg. Penalties No pay Assigning tasks that are unpleasant
Positive
Use rewards to motivate employees
Independent Raises/Bonuses Acknowledgement
Laissez-Faire
French meaning: “Allow to act”
Little to no directions
No one is really in charge
Advice is given when asked
Democratic
Leader has final say
Supports teamwork
All members involved
Autocratic
Not open to new ideas
Boss tells what to do
