Marketing- Consumer Profile

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Marketing- Consumer Profile

Psychographics

A way of thinking/caring for the consumer.

It is diffcult to measure or study the statistics.

Divides consumers in categories depending on the statistics.

Customers may have different behavior based on relationships.

Statistics based on opinions, values, morals, beliefs, desires, etc for consumers.

Demographics

As you can see this company sells razors to both genders which is an example of demographic marketing

Income also plays a big role because it depends on the earnings of the consumer so that companies can put products at an suitable and affordable price so consumers can buy the products

Age and gender can vary as depending what age are you and the gender and marketers try to market products to both genders and to all ages depending on which suits the consumer

Marketers use these features to categorize and differentiate cusumers

It is based on physical features like age, gender, income, culture and family cycle.

Product Use

These are example of companies that fabricate products like Apple's technology.

A product consumer is someone who buys the product and uses it.

Non-users usually enter the market.

There are consumers who use products lightly, at medium level, or heavily used.

Geographic

This is the Mcdonald's products from different countries and as you can see, McDonald's uses geographic marketing and uses the people's preferences and taste from these countries.

Marketers use this by making sure the attributes which are countries, regions, states, cities, climate zones, the importance of urban and rural areas.

It depends also on "pockets and concentration of people that are from certain places

Marketers use this tactic to identify the consumer' location