作者：Ewa Piasecka 8 月以前
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Type in the name of your organization and press Enter.
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
Describe exactly what customers will buy, how they will buy it, how it will be provided or delivered, and how it will be supported after purchase.
Think about:
List the ways that you can reach your market segments. Examples include:
Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
Add a supplier or partner.
How will your facilities need to change to implement your plan?
Will you need new premises or changes to existing premises?
Add a facility.
If you win the investment or support that you need, where will you start?
What are the key points in the implementation of your plan? How will you know that you are making real progress?
Think about:
Add a milestone.
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
What is the impact on your strategy of this initiative? How will your strategy change to ensure that you can adapt to whatever this plan brings, whether it is good or not so good? Think about:
Add a strategic point.
How will your costs base change as a result of your initiatives? Think about:
Add a key point from the costs forecast.
How will sales increase as a result of your initiatives? Think about:
Add a key point from the sales forecast.
It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.
Add a summary of how much is required and when.
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Add an organization that can compete with you, either now or in the future. Think about all alternatives that the customer may have, including doing nothing or addressing their problem in a completely different way.
Strategies
Strategy
How will you compete effectively?
Add an element of your competitive strategy. Think about:
Weaknesses
Weakness
What do the competitors do that is less attractive than your product or service?
Do they have:
Strengths
Strength
What do the competitors do that is more attractive than your product or service?
Do they have:
Product or service
Describe the competing product or service
Who are your customers? Add a target customer segment. Groupings might include:
Additional info
Solutions
What solutions are you offering for customers in this segment? What value do you create for them?
Add a solution.
Needs
What are the needs and interests of the customers in this segment? What do they value? How do they select their purchases?
Add a customer need.
Pain points
What problems and pain points do the customers in this segment face?
Add a pain point.
Profile
What is the characteristic of the customers in this segment?
How do you identify your potential customers?
Add a characteristic of the future customer.
Segment size
Size
What is the estimated size and value of this segment?
What proportion of the segment is potential customer for you, taking into account competitors, market maturity and demand?
What market position are you aiming at?
Think about:
Add some key points about the industry you are working in.
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
Add some information about the governance of your organization.
What is the legal status of your organization? Are you a sole trader, a limited company with shareholders, or a non-profit?
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Add short descriptions of the key products and services which bring your mission to life and are making it happen.
Summarise the value and the difference that your organization aims to create. Mission statements are more useful if they describe the difference that you want to make to your customer's lives, rather than what you want to achieve personally. Your mission statement should directly influence strategic decisions.
Your business plan is a commercially sensitive document and you may wish to add a confidentiality statement (or non-disclosure agreement) at the front of the document.
Type in or attach your statement of confidentiality
