作者:Daijanae L Leonard 4 年以前
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study on how people think about, influence and relate to eachother
stereotypes: beliefs about a group’s characteristics that are applied generally, and often inaccurately, to group members
Aggression is behavior intended to cause harm or death
normative social influence: influence resulting from a person's desire to gain approval or avoid disapproval
conformity: changes in an individual’s behavior to correspond to the behavior of a group of other people.
obedience: changes in an individual’s behavior to comply with the demands of an authority figure.
attribution theory: a theory that behavior is caused either by traits within the individual or by the situation surrounding the individual.
ATTITUDE PERSUASION STRATEGY DESCRIPTION Central route persuasion Directly explain the actual benefits. Peripheral route persuasion Use “smoke and mirrors” to make it seem great. Foot-in-the-door technique Get them to agree to something little before asking for something big. Door-in-the-face technique Ask for something way too big first, then what I actually want will seem reasonable. Lowball technique Get them to agree, then jack up the price.