作者：Miguel Cueva 5 年以前
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Sport is our world. This makes us passionate about designing, developing, selling and marketing footwear, apparel and accessories. In 70 years, PUMA has established a history as creator of fast product designs for the fastest athletes on the planet: Enhancing areas such as football, running and training, golf and motorsports with performance and sport-inspired lifestyle products. To push sport forward in more than 120 countries, more than 13.000 people work for a common goal and call Herzogenaurach, Germany, PUMA's headquarters.
Puma has been successful in being a cool brand having presence in F1, Futbol, Celebrities, and much more. For that, the key factors for Puma are:
Pushing the limits means challenging yourself. PUMA hosted with @Hype the Football Innovation Sprint event to open doors to students from all over the world and connect with unique thinkers. They all had a chance to pitch ideas and to push themselves beyond their comfort zone
PUMA continues to make progress in key areas, which includes further enhancements of PUMA’s International Trading Organization. This manages global order and invoice flows centrally, the roll-out of a new product development system, further standardization of ERP systems, and improvements to the overall IT infrastructure.
PUMA has continuously improved the quality of its distribution. At the same time, we’ve expanded our presence in key sports performance and sportstyle accounts around the world. We remain dedicated to strengthening our relationships with key retailers by being a reliable partner for them, and by maximizing PUMA’s contribution to their business. It is a clear objective for PUMA that retail partners make money with our products.
Women are a priority for PUMA. We acknowledge women not only as trendsetters in taking inspiration from athletic wear for their everyday style, but they’re increasingly participating in athletic activities worldwide. Building on PUMA’s fashion credibility and sports authenticity, as well as a profound understanding of the modern female athletic consumer, we have positioned our offer for women “where the gym meets the runway”.
PUMA can look back on an extraordinary history full of innovations, designs and products. Our influence can be felt in the sports and sports lifestyle industries till this day. And we’re determined to keep it that way. If you ask us, innovation is at the heart of product design. Naturally, we constantly sharpen our design principles: With products like the CREEPER and the FIERCE, we have introduced some of the industry’s most eye-catching, but also commercial styles.
The strength of PUMA’s brand? We draw from our unique heritage in sports and our high credibility in the latest lifestyle trends. To stay on this track, we strengthen our position as a sports brand through partnerships with some of the most elite athletes, such as sprint legend Usain Bolt and star striker Antoine Griezmann. To connect with young trend-setting audiences, we have also developed a unique way of working with cultural and fashion icons like Cara Delevingne and Selena Gomez.
OUR SALES IN BILLION EUROS
2015 - 3.4
2016 - 3.6
2017 - 4.1
2018 - 4.6
OUR EBITDA IN MILLION EUROS
2015 - 154
2016 - 188
2017 - 315
2018 - 419
is more than being quick. It is our mantra. It is 70 years of fast products for fast athletes. We aim high, and when we score our goals, we aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World.
German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world.
Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.
Introducing #DoYou, a campaign directed by Rihanna, and featuring PUMA's fiercest female ambassadors.
Sustainability is a key value of PUMA, deeply integrated in our business operations. It guides our company to work faster toward a more just and sustainable future.
BJØRN GULDEN CEO
https://about.puma.com/en/sustainability
PARTNERSHIP WILL START FOR 2018/19 SEASON
PUMA and Italian Serie A football club AC MILAN have today announced an official long-term partnership, that brings together two of the most passionate, iconic and ambitious brands in Football industry.
Effective 1st July 2018, PUMA will become the official partner of AC MILAN and the global technical supplier and official licensing partner of AC MILAN.
AC MILAN is one of the most legendary and iconic football clubs in the world, with great support from some of the most devoted fans. Through its 119- year-old heritage, AC MILAN won 18 international titles, including 7 UEFA Champions LeagueTM titles. AC MILAN is the most successful Italian club at an international level and one of the best in Football history. The new owner has started an ambitious plan to perform at top level.
Bjørn Gulden, Chief Executive Officer of PUMA said: “We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base and the team and their fans show the true spirit of football. If you ask me, the Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA.
Marco Fassone, AC Milan Chief Executive Officer said: “I am very pleased to announce our partnership with PUMA, to whom we’re bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we’ll be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch.”
Lorenzo Giorgetti, AC Milan Chief Commercial Officer said: “We are very proud of the agreement signed with PUMA and look forward to starting this new adventure together. PUMA’s mission, quite clearly expressed in the brand positioning with the claim “FOREVER FASTER”, perfectly combines with the ambitions of our Club on the pitch and in the commercial development, where PUMA will accompany us as an ideal partner to face the forthcoming challenging football seasons.”
AC MILAN joins an impressive roster of PUMA Football clubs, including Borussia Dortmund, Arsenal FC. The Football Associations of Italy, Switzerland, Austria, Cameroon, Ivory Coast, Ghana and Czech Republic and soon Senegal are also part of PUMA's portfolio, as well as some of the world’s best players such as Antoine Griezmann, Olivier Giroud, Sergio ‘Kun’ Agüero, Cesc Fàbregas, Mario Balotelli, Hector Bellerin, Marco Reus, Julian Weigl, Gianluigi Buffon and Yaya Touré amongst others.
PUMA is defining itself as the clear game changing football brand and the company and AC MILAN will work together to bring further innovation into the sports brand’s performance apparel range.
We are in an environment where anything is possible. PUMA is open to what we do and that's empowering.
CHARLES JOHNSON GLOBAL DIRECTOR INNOVATION
The technology platform Fit Intelligence (Fi) is designed to automate and finetune performance for our footwear. The very first Fi footwear style is a self-lacing training shoe made for workouts and light running.
Tiny zeros and ones tell a micromotor to power a uniquely configured cable system that laces the shoe. All you have to do is swipe up or down on the Fi module. You can also control the lacing using a smartphone app.
Does that work? Oh yes, it does! None other than global technology investment icon By McLaughlin put Fi to test.
