类别 全部 - conditions - distribution - demand - pricing

作者:Hegedüs Bianka 6 年以前

88

SZGV2.ea

Hotels frequently adjust their pricing strategies based on various factors such as demand fluctuations, market segmentation, and distribution channels. Rates can vary for corporate clients, individuals, and groups, with different pricing models like daily rates, package deals, and promotional offers.

SZGV2.ea

hotel pricing

event calendar (+/- impact)

large confirmed books
overbooked competitors
local events
school holidays
public holidays

distribution channel

global distribution system
travel agent
coupon pages
online travel agency
own website
direct
walk-in

hotel rates

contracted individual rates
groups
individual
corporate individual rates
published individual rates
package rates
promotions
daily rates

market segments (by the purpose)

leisure individual or group
business group (not the person booked the room)
business individual

conditions

different sales conditions (deposit, cancellation policy)
selling on different channels
segmented market
variable prices with the time
the product can be sold in advance
changing demand
lot fix costs
fix capacity