the Rise of Crowdsourcing

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Links & Resources

Howe, J. (2006). The Rise of Crowdsourcing. Wired, 14(6), 176-183.

Youtube : Crowdsourcing Evolution

Subtopic

Summary Notes:

Viral videos (democratic age of entertainment)

By the masses for the masses

Almost eveyone want to be on TV

e.g Out of 2000 clips 10 finalist have been chosen (american funniest video)

Genre: Video Hosting service

Founded: January 2006

Founder: iFilm & VH1 (Collabration)

Summary Notes

To connect with the brainpower outside of the company

Companies that are posting their scientific problems in Innocentive web site: $10000 to $100000 per solution

Protector & Gamble

DuPont

Boeing

Melcarek solved a problem for Colgate Palmolive that earned him $25000

A way to inject fluoride powder into a toothpaste tube without dispersing it.

Profile

Genre: Open innovation, R&D and Product development

Founded:January 2001

Founder: Dwayne Spradin,Robert Kinney

1.) The Professional

What is Crowdsourcing?

4 Types of companies

4.) The Masses

Social Media companies

3.) The Tinkerer

Companies that are able to invent new concepts from normal use of service

2.) The Packager

Video Hosting services companies

1.)The Professional

Rely more on intellectual effort rather than profiting business of others

Practices Profession as its main object

Disadvantages

Wrong Marketing

People will simply say that the company no where takes quality seriously and rather tries to crowdsource to get the work done

Stolen and recycled names

submitting ideas that have been copied from other competitions

Ideas are open

can be risky where others can pick your idea from your order page for free

Advantages :

Talents

You can crowdsource the given task rather hiring a new employee

Hassle free

Do not require to keep track of employees and the whole process in development

Value for your Money

Similar to outsourcing which reduces cost

Def: An act of taking a task by a desginated agent and outsourcing it to undefined large group of people.

The Rise of Crowdsourcing ---------------------------------- Howe, J. (2006). The Rise of Crowdsourcing. Wired, 14(6), 176-183.