GUIDING QUESTIONS
procter & gamble discovered that the lack of existence generates a direct loss of brand loyalty and equity and encourages buyers to look for competitive products
4. Why is sales monitoring important?
gathering information on market trends and customers reactions to products
You can also provide information and inspiration about new tactics to use with your audience
2. what do you consider to be three of the most important functions of a merchant and why?
collaboration with suppliers, manufacturers and retailer to ensure the proper execution of marchandising plans
Subtocreation and organization of promotions and advertising campaignpic
5. What are some examples of marketing screen?
window screen, pop screen
*visual merchandising screen
THE UILTIMATE GUIDE TO MERCHANDISING TO 2019
cross screens - merchandising
1.Mention three activities that are carried out within the marchandising process
*organize shelves
set up promotional exhibitions
track the results of marketing efforts
3. What did procter & gamble discover in their studies and how can thi be avoided?
Merchants can avoid these scenarios by keeping abreast of account orders by making frequent visits to stores and constantly with stores and representatives assigned to them.
ales monitoring is important because merchants must get used to monitoring pop screens
verify product gaps and address any problem of incorrect product placement with the store manager
