Customer Life Stages

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Customer Life Stages

Deactivated Customer

Deactivated

Client terms custom from program

Customer leaves program

Activated Customer

Engaged and Redeeming

Non Engaged but Redeeming

Engaged Non Redeeming

Goals

Engagement Score

Open email = 1 point

Number of opens X Points = total engaged

out of 10 emails sent a total engagement score is as follows

10 - 1 pts per opens

20 - 2 pts per click throughs

30 - 3 pts per logins

50 - 5 pts per redemptions

110 - Total pts Potential

Time on site

Contact Customer Service

Site Visits

Alot engaged

Medium engaged

Little engaged

Clicked Through

Time on Site

Filling Surveys

Playing games

Shopping

Category views

Merchandise

Jewelry

Sunglasses

Travel

Daily Deals

How Many Times

Traditional Login

eMails

Types of eMails

Promotional

Transactional

Click Through

Open emails

Non Engaged Non Redeeming

Metrics

Subtopic

Program Aquistion

Non Registered