Kategóriák: Minden - emails - engagement - program - activation

a John Lavin 14 éve

307

Customer Life Stages

The lifecycle of a customer within a program can be divided into several stages, starting with acquisition and moving through various levels of engagement. Initially, customers may be non-registered or newly activated.

Customer Life Stages

Customer Life Stages

Deactivated Customer

Deactivated
Client terms custom from program
Customer leaves program

Activated Customer

Engaged and Redeeming
Non Engaged but Redeeming
Engaged Non Redeeming
Goals
Engagement Score

Open email = 1 point

Number of opens X Points = total engaged

out of 10 emails sent a total engagement score is as follows

10 - 1 pts per opens

20 - 2 pts per click throughs

30 - 3 pts per logins

50 - 5 pts per redemptions

110 - Total pts Potential

Time on site

Contact Customer Service

Site Visits

Alot engaged

Medium engaged

Little engaged

Clicked Through

Time on Site

Filling Surveys

Playing games

Shopping

Category views

Merchandise

Jewelry

Sunglasses

Travel

Daily Deals

How Many Times

Traditional Login

eMails

Types of eMails

Promotional

Transactional

Click Through

Open emails

Non Engaged Non Redeeming
Metrics

Subtopic

Program Aquistion

Non Registered