Fruitful Kick

Mere som dette

Client Profile

af Ron Rhoades

Higher Education and the Job Market

af Vanessa Lecoultre

Macroeconomics 2HH3 - Chapter 4

af Remek Debski

Market Segment

af Sookram Rianna

Fruitful Kick

Geographics

Asia

China

The chocolate market in China remains mostly untapped. Although the Asia-Pacific area is home to more than half of the world's population, it accounts for more than 15% of worldwide chocolate consumption, implying that the Chinese market has even greater potential. The chocolate market in China remains mostly untapped.

Pakistan

So with our chocolate it will present a flavour that's both sweet and sour, with our mango flavour.

Chocolate consumption has risen throughout in Pakistan, due to its unique bittersweet flavour as well as its health advantages.

Europe

Belgium

Our product manufacture

Switzerland

In 2014, the Swiss chocolate business earned 1.37 billion in gross revenue (814 million from the local market, 551 million from exports).

We can manufacture our chocolate in this region.

Product Use

Will be a heavy use product, since consumers will have to constantly buy our chocolate to make a profit.

Psychographics

People

sweet tooth

like sugary snacks during festivals and parties

like decorative and unique chocolate with flavourful kick

Celebrations like Eid people would love sweets during those days and the fruit-flavoured chocolates are the perfect snack to indulge their mouths.

Doesn't mean that only those people can eat those flavours, everyone around the world are welcome to try those melted goodness.

Bringing flavours that represent different cultures around the world.

Demographics

Income Level

Middle Class

approx. $45,000 - $60,000

All Gender

Ages 4-25

Post-secondary

Almost to becoming Adult

Youth Market

High Schoolers/University Students

Allowance Customer

Teenagers

Pre-customers

Little Toddlers/Children having an availability to eat them