Kategorier: Alle - income - psychographics - product - celebrations

av YA - 10NB 725293 Rick Hansen SS 2 år siden

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Fruitful Kick

The product, Fruitful Kick, targets a broad demographic, ranging from ages 4 to 25 and encompassing all genders, with a specific focus on middle-class individuals earning between $45,000 and $60,000 annually.

Fruitful Kick

Fruitful Kick

Geographics

Asia
China

The chocolate market in China remains mostly untapped. Although the Asia-Pacific area is home to more than half of the world's population, it accounts for more than 15% of worldwide chocolate consumption, implying that the Chinese market has even greater potential. The chocolate market in China remains mostly untapped.

Pakistan

So with our chocolate it will present a flavour that's both sweet and sour, with our mango flavour.

Chocolate consumption has risen throughout in Pakistan, due to its unique bittersweet flavour as well as its health advantages.

Europe
Belgium

Our product manufacture

Switzerland

In 2014, the Swiss chocolate business earned 1.37 billion in gross revenue (814 million from the local market, 551 million from exports).

We can manufacture our chocolate in this region.

Product Use

Will be a heavy use product, since consumers will have to constantly buy our chocolate to make a profit.

Psychographics

People
sweet tooth
like sugary snacks during festivals and parties
like decorative and unique chocolate with flavourful kick
Celebrations like Eid people would love sweets during those days and the fruit-flavoured chocolates are the perfect snack to indulge their mouths.
Doesn't mean that only those people can eat those flavours, everyone around the world are welcome to try those melted goodness.
Bringing flavours that represent different cultures around the world.

Demographics

Income Level
Middle Class

approx. $45,000 - $60,000

All Gender
Ages 4-25
Post-secondary

Almost to becoming Adult

Youth Market

High Schoolers/University Students

Allowance Customer

Teenagers

Pre-customers

Little Toddlers/Children having an availability to eat them