Assess Buyers Needs
Quarterly Content Meeting
Quarterly Content Meeting
1. Build annual meeting calendar
2. Develop high level content template to serve as guidance of priorities to work stream teams
3. Determine content committee
Quarterly Content Committee is charged with determining high level store content for individual Workstreams to follow. Members should be prepared to review and discuss; department priorities, partnerships, promotions and latest to market product to highlight.
Work Stream Meeting
Work Stream Meeting
1. Develop quarterly content calendar
2. Develop content submission template
3. Determine work stream committees
Individual Workstreams committee members will determine the content required to display within each of their respective areas. the committee meetings will be working sessions with the goal of each to complete the session with a determined content menu for all digital assets. Committee members will determine the level of requirement for all content and set the level of priority for production to be accounted for in the overall quarterly content strategy.
Members must be able to speak to and give direction for department priorities, partnerships and promotional activity.
Content Review / Approval meeting with content committee
Content Production
Content Production
1. Determine production calendar and window
2. Schedule regular weekly proudcution meetings at start of the weej and e...
Final production testing and review meeting with content commitee
Post to store
Assess production requirements
Have Content
Submit content to work stream in the Vault
Source Content
Contact appropraite source to secure content
Contact appropriate source to secure content
1. Need to develop consistent sourcing template that identifies required assets, size, aspect ratio and direction for submission.
Produce Content
Determine production needs and produce story board
Review story board with content commitee
Review story board with content committee
1. Build SOW template to understand production costs
Production team members to schedule meeting with Content Committee prior to engaging in development.
Produce content
Schedule final content review with content commitee
Submit content to work stream folder in the Vault
Determine / Review content needs for work stream
Identify Activity / Sport
PRODUCT ASSESSMENT MODEL
Content Workflow
Recommend Product
15 - Content Workstreams
Surface Table (Infusion)
Interactive Store Front Display (Infusion)
Translucent Display case (TBD)
Store Anthem (Sid Lee)
Interactive Display Kiosk (Infusion)
Accessories Case
Display Cabinet Tablet #2
Display Cabinet Tablet #1
Kidzone
Tech Shop
Desktop Tablet
Service Menu
Community Boards
Community Board #2
Community Board #1
Front Window Display
Display #1
Video Walls
Nike
Seasonal
U/A
Cash
Escalator Mosaic (Infusion)
Hardgoods
Goggle centre
LED Tiles
ski wall
boot wall
Apparel
Posters
Tablets
feature product
fixtures
tables
Footwear
adidas Virtual Wall
Free standing Footwear Pods
Shoe Wall LED Tiles
The Tablet Experience
Operations
Price / Stock look up
Weekly price downloads
Footwear visual experience documents
Community Running Trails / Maps
Local community race info and registration
Local community running trails...Google map concept with direct email capability
Running Club
Sport Chek loyalty connector...CRM... Customer profiles, Training Plans and Goal Setting
Times / Schedule info. Direct email capability. Customer sign up.
Sizing / Fitting
Direct email
support/maintenance information
Foot image
Gait analysis
Kids Size converter and Sizing Tool
Size converter / Fit Chart
Resource Center
Tablet team to build out detailed menu of items to submit to Infusion
Links for surrounding resources: Clinics, Services...
Illustrated common definition slides: Pronation, Supination...
Product Recomendations
can we insert the PDF version of the product assessment cycle?
seems like we can add in a picture.....
Activity related product info
Suggested Footwear comparison with in-stock position
Product recommendation determined by following product assessment model
leads to or affects
Communicate Features / Benefits
Determine Level of Activity
Digital Content
Social media
contests
YouTube channel
twitter
Facebook
Education Message
Instructional Videos (Chek Advice)
Training Content
In-Store Services
Feature Active Lifestyle Employees
PRO Camps
Product Message
Current Advertising
Promotional offers (G/C with purchase)
item/price statements
Feature product
Product Feature Clips (PRO Lab)
Staff picks
Brand Message
Ecomm
Showcase & Leverage Athlete Partnerships
Jumpstart / Community Branding
Vendor Branding
Sport Chek Branding