Categorías: Todo - operations - resources - training - community

por Danielle Ryan hace 11 años

317

Overall Store Digital Experience

The document outlines a comprehensive product assessment model for enhancing customer engagement, especially through digital content and community interaction. Key features include a detailed workflow for content creation, focusing on the tablet experience and integrating customer relationship management (

Overall Store Digital Experience

Assess Buyers Needs

Quarterly Content Meeting

Quarterly Content Meeting

1. Build annual meeting calendar

2. Develop high level content template to serve as guidance of priorities to work stream teams

3. Determine content committee

Quarterly Content Committee is charged with determining high level store content for individual Workstreams to follow. Members should be prepared to review and discuss; department priorities, partnerships, promotions and latest to market product to highlight.

Work Stream Meeting

Work Stream Meeting

1. Develop quarterly content calendar

2. Develop content submission template

3. Determine work stream committees

Individual Workstreams committee members will determine the content required to display within each of their respective areas. the committee meetings will be working sessions with the goal of each to complete the session with a determined content menu for all digital assets. Committee members will determine the level of requirement for all content and set the level of priority for production to be accounted for in the overall quarterly content strategy.

Members must be able to speak to and give direction for department priorities, partnerships and promotional activity.

Content Review / Approval meeting with content committee
Content Production

Content Production

1. Determine production calendar and window

2. Schedule regular weekly proudcution meetings at start of the weej and e...

Final production testing and review meeting with content commitee

Post to store

Assess production requirements
Have Content

Submit content to work stream in the Vault

Source Content

Contact appropraite source to secure content

Contact appropriate source to secure content

1. Need to develop consistent sourcing template that identifies required assets, size, aspect ratio and direction for submission.

Produce Content

Determine production needs and produce story board

Review story board with content commitee

Review story board with content committee

1. Build SOW template to understand production costs

Production team members to schedule meeting with Content Committee prior to engaging in development.

Produce content

Schedule final content review with content commitee

Submit content to work stream folder in the Vault

Determine / Review content needs for work stream

Identify Activity / Sport

PRODUCT ASSESSMENT MODEL

Content Workflow

Recommend Product

15 - Content Workstreams

Surface Table (Infusion)

Interactive Store Front Display (Infusion)

Translucent Display case (TBD)

Store Anthem (Sid Lee)

Interactive Display Kiosk (Infusion)

Accessories Case

Display Cabinet Tablet #2
Display Cabinet Tablet #1

Kidzone

Tech Shop

Desktop Tablet
Service Menu

Community Boards

Community Board #2
Community Board #1

Front Window Display

Display #1

Video Walls

Nike
Seasonal
U/A
Cash

Escalator Mosaic (Infusion)

Hardgoods

Goggle centre
LED Tiles
ski wall
boot wall

Apparel

Posters
Tablets
feature product
fixtures
tables

Footwear

adidas Virtual Wall
Free standing Footwear Pods
Shoe Wall LED Tiles

The Tablet Experience

Operations

Price / Stock look up
Weekly price downloads
Footwear visual experience documents

Community Running Trails / Maps

Local community race info and registration
Local community running trails...Google map concept with direct email capability

Running Club

Sport Chek loyalty connector...CRM... Customer profiles, Training Plans and Goal Setting
Times / Schedule info. Direct email capability. Customer sign up.

Sizing / Fitting

Direct email
support/maintenance information
Foot image
Gait analysis
Kids Size converter and Sizing Tool
Size converter / Fit Chart

Resource Center

Tablet team to build out detailed menu of items to submit to Infusion

Links for surrounding resources: Clinics, Services...
Illustrated common definition slides: Pronation, Supination...

Product Recomendations

can we insert the PDF version of the product assessment cycle?

seems like we can add in a picture.....

Activity related product info
Suggested Footwear comparison with in-stock position
Product recommendation determined by following product assessment model

leads to or affects

Communicate Features / Benefits

Determine Level of Activity

Digital Content

Social media

contests
YouTube channel
twitter
Facebook

Education Message

Instructional Videos (Chek Advice)
Training Content
In-Store Services
Feature Active Lifestyle Employees
PRO Camps

Product Message

Current Advertising
Promotional offers (G/C with purchase)
item/price statements
Feature product
Product Feature Clips (PRO Lab)
Staff picks

Brand Message

Ecomm
Showcase & Leverage Athlete Partnerships
Jumpstart / Community Branding
Vendor Branding
Sport Chek Branding