the contex of globalization
Communication and culture in international business - Moving the field forward
6. Loss of cultural diversity: Globalization can lead to the homogenization of cultures, as certain dominant cultures and practices become more prevalent. This can result in the loss of unique cultural traditions and identities, which can be detrimental for cultural heritage and diversity.
trends
different trends to achieve the goal:
Importance of key concepts
Cultural meaning creation process
Fluency of intercultural communication styles
Virtual teamwork and process perspective
Focus on communication processes
Various methodologies
The authors identify eight dominant research trends and recommend changes to:
improve theory construction and advance the field From intercultural perspective to interculture
provide a more complete understanding in the IB
address the gaps
kamila andrea mosquera rodriguez
changes
encourage IB scholars to further explore the intersection of culture and changing communication of global business interactions
The general objective of the article is to promote the understanding and theorization of communication research in BI.
predominant focus on intercultural communication patterns
based on cross-country survey data
what´s it about?
emphasize the fundamental role of communication in international business operations
importance
should be effective with different settings:
the performance of international joint ventures
knowledge flows of multinationals
Entry mode decisions
the results of multicultural teams and company-level activities
multicultural creativity
the effectiveness of global leadership
expatriates
have successful communication that is recognized at various levels:
organizational
group
interpersonal
goals
enhance existing research in communication in International Business (IB)
by reflecting on the current state of the field
Identify gaps and research approaches
measure the influence of culture on communications between nations
examine the process of communication between people of different cultures
